After the first round of the Baylor S3 Pro Day of virtual recruiting with 30 interviewers, 54 of the students rated each of the interviewers, selected their favorite two interviewers, and commented on one that didn’t go as well as hoped. After the second round of S3 Pro Days on March 5 (click here for…Continue Reading The students POV on interviews for internships & careers
When the S3 program launched in 2004 we were—and are—the only academic program in a business school devoted to developing talent aimed specifically at generating revenue in the business of sports. After placing more than 270 professionals in sales and analytics positions we see even greater demand for Baylor S3 graduates. Notable S3 alumni in…Continue Reading The Sports Strategy & Sales (S3) Program Expands!
by Kirk Wakefield – January 2017 After arranging & supervising hundreds of sports internships for the last dozen or so years, Dr. Darryl Lehnus and I devised a system that works well for us. Ideally, partners provide the internship with the same objective of developing and evaluating talent in view of future employment there or…Continue Reading An Internship Model for Sports Sales, Marketing, CRM & Analytics
by Kirk Wakefield – January 2017 Business intelligence is old school. Business analytics is new school. Sport business analytics is finally going to school. In the past decade, interest grew beyond the 100 or so nerds at the first MIT Sports Analytics Conference to sellout crowds (>3000 geeks and wannabes) today. At the same time, courses and programs have emerged…Continue Reading Sport Business Analytics: A Review of Harrison & Bukstein’s Book
by Kirk Wakefield – November 2016 If we, will you? In 2003, the Baylor Sports Sponsorship & Sales (S3) program began the day we walked into the San Antonio Spurs offices and asked Russ Bookbinder, “If we did this, would you help?” Darryl Lehnus and I then set out to every other team in Texas…Continue Reading How Academic & Professional Partnerships Work: Baylor S3 Pro Day
by Michael Hurley – September 2015 Are you using your CRM system to project final renewal numbers? Are you able to identify accounts that might be harder to renew? The Way We Were In 2012, during my first renewal campaign with the Houston Astros working with then Director of Season Ticket Services, Alan Latkovic, our…Continue Reading CRM Made Easy: How to Track Account Renewals
by Chase Kanaly – May 2015 How Do You Know it’s Time? Answering these five questions can help you know if it’s time to update your CRM system. Are we fully utilizing our current CRM system? Have we researched new systems? Do we have the budget? Is the new system easy to train? Can we upgrade the…Continue Reading Is it time to update your CRM system?
by Chris Zeppenfeld – May 2015 One of my favorite sales reps said this to me coming out of a CRM training session a few years ago. I think it’s the best analogy I’ve ever heard about CRM training. “Going to CRM training is like going to the dentist….no one really looks forward to going,…Continue Reading Making CRM training tolerable: The 10 Commandments
by Brooke Gaddie – March 2015 Get to know your staff No two sales staffs are going to be exactly the same. No two reps on your staff may be the same. In order to achieve the level of acceptance that you want, you have to make the system do what they want. That means…Continue Reading Making CRM What Your Sales Staff Wants
by Katie Morgan – November 2014 Teams constantly research to find new data sources to enhance business. Data is the life blood of the organization. Data provides the ability to make key decisions based on factual information rather than projections based on personal experiences. Big Data Questions Some of the biggest questions teams face when…Continue Reading The Impact of Data Visualization in Sports