Category: CRM

Are Silicon Valley Teams as Data-Driven as You’d Expect?

by Brad Sherrill – October 2017 With Apple’s headquarters right down the street, you would expect the teams in Silicon Valley to be digitally-savvy and data-driven. We were not disappointed, as the teams from San Jose demonstrated how they employ business intelligence to generate revenue. Sharks Leadership Analytics-Driven Flavil Hampsten, Executive Vice President & Chief Marketing…Continue Reading Are Silicon Valley Teams as Data-Driven as You’d Expect?

How far will analytics take You? S3 majors meet with partners at StubHub, Giants, 49ers, Sharks, & Warriors to Find Out

by Brad Sherrill – September 2017 StubHub and Baylor S3 StubHub and Baylor S3 created a partnership to reward motivated, analytically-talented S3 students with an expenses paid trip to the Bay area. The inaugural S3 StubHub Analytics All-Stars group visited San Francisco for three days, gaining valuable interaction time with representatives from some of the Bay’s…Continue Reading How far will analytics take You? S3 majors meet with partners at StubHub, Giants, 49ers, Sharks, & Warriors to Find Out

An Internship Model for Sports Sales, Marketing, CRM & Analytics

by Kirk Wakefield – January 2017 After arranging & supervising hundreds of sports internships for the last dozen or so years, Dr. Darryl Lehnus and I devised a system that works well for us. Ideally, partners provide the internship with the same objective of developing and evaluating talent in view of future employment there or…Continue Reading An Internship Model for Sports Sales, Marketing, CRM & Analytics

Sport Business Analytics: A Review of Harrison & Bukstein’s Book

by Kirk Wakefield – January 2017 Business intelligence is old school. Business analytics is new school. Sport business analytics is finally going to school. In the past decade, interest grew beyond the 100 or so nerds at the first MIT Sports Analytics Conference to  sellout crowds (>3000 geeks and wannabes) today. At the same time, courses and programs have emerged…Continue Reading Sport Business Analytics: A Review of Harrison & Bukstein’s Book

Illustrated CRM: How CRM Process Helps the Sales Process

by Alex Karp – September 2015 Three things will make CRM a great tool for your organization: consistency, ease of use, and documentation of activity. All of these are essential, particularly the last one, if management is going to be able to use CRM effectively. I wanted to share some best practices that I have…Continue Reading Illustrated CRM: How CRM Process Helps the Sales Process

CRM Made Easy: How to Track Account Renewals

by Michael Hurley – September 2015 Are you using your CRM system to project final renewal numbers? Are you able to identify accounts that might be harder to renew? The Way We Were In 2012, during my first renewal campaign  with the Houston Astros working with then Director of Season Ticket Services, Alan Latkovic, our…Continue Reading CRM Made Easy: How to Track Account Renewals

CRM & Sales: Redefining Hustle

by Erin Quigg – June 2015 Redefining “Hustle” How do you measure a salesperson’s hustle? From an activity-based and CRM standpoint, is it the number of tracked phone calls, emails, and appointments in a week? What about LinkedIn InMail, Social Media, and text messaging? With the amount of different communication methods available now, does it…Continue Reading CRM & Sales: Redefining Hustle

Is it time to update your CRM system?

by Chase Kanaly – May 2015 How Do You Know it’s Time? Answering these five questions can help you know if it’s time to update your CRM system. Are we fully utilizing our current CRM system? Have we researched new systems? Do we have the budget? Is the new system easy to train? Can we upgrade the…Continue Reading Is it time to update your CRM system?

Making CRM training tolerable: The 10 Commandments

by Chris Zeppenfeld – May 2015 One of my favorite sales reps said this to me coming out of a CRM training session a few years ago.  I think it’s the best analogy I’ve ever heard about CRM training. “Going to CRM training is like going to the dentist….no one really looks forward to going,…Continue Reading Making CRM training tolerable: The 10 Commandments

How to get started using Big Data in sports

by Aaron LeValley – April 2015 Big data requires strategy “Big data” is no longer just a buzz phrase or a passing fad. According to a W.P. Carey School of Business study at Arizona State University, the amount of data accessible for businesses is growing exponentially, with the amount of data doubling every 1.2 years.  Having a…Continue Reading How to get started using Big Data in sports