S3 News Fall 2019

S3 News Fall 2019

New S3 Center Space

The new Center for Sports Strategy & Sales (S3) on the second floor of the business school offers great opportunities to engage with students on a daily basis. With three offices and visiting area, we can readily welcome students, guests, and families. Come by to visit us anytime!

S3 Free Fridays

To take advantage of our location we are launching #S3FreeFridays. We invite teams, corporations and agencies to promote themselves to Baylor students by providing branded items (caps, shirts, etc.) and/or a prize (signed jerseys, 2-4 tickets, a cruise to the Bahamas 😊) to distribute to office visitors on a Friday devoted to the organization. Click here to request a week!

For the team, corporation or agency, we will (a) run your PPT or videos on our office and classroom video board (located in main hallway on the first floor of the business school) all week, (b) collect the names of students interested in interviewing for internships or careers, and (c) facilitate recruitment via phone, video conference and in-person on our S3 recruitment days in January & February (see below).

S3 Save the Dates

Are you interested in recruiting S3 Sales or S3 Analytics students? Mark your calendars for:

1. S3 Analytics Careers Conference on Thursday/Friday on January 31 and February 1, 2020.

2. S3 Sales Careers Conference on Thursday/Friday on February 13-14, 2020.

We will host S3 alumni and guests for meals, conference sessions, and recruitment spaces to interview juniors for internships and seniors for careers. Premier Sales partners are welcome to schedule days in the fall to coincide with S3 Free Fridays to conduct virtual or in-person interviews.

Corporations and agencies associated with S3 can select which conference best suits their interests and attend one or both. As Kelly Roddy shared, demand for talent in analytics continues to rapidly grow for brands and agencies. At the same time, S3 has always produced graduates that excel in sponsorship activation, selling and measurement. Those with that interest may choose to attend the S3 Sales Careers Conference where others in partnership sales & activation will attend.

S3 & BU Athletics Official Partnership

The brainchild of Ryan Eklund, in a one-of-a-kind groundbreaking agreement, the Baylor Athletic Department is partnering with the Center for Sports Strategy & Sales (S3) to place S3 sales and S3 analytics students into paid positions working on the business side of the Athletics Department.  Thanks to the vision of Jeramiah Dickey, Jovan Overshown and Cody Gougler, the top students in S3 Sales and S3 Analytics will have the opportunity to gain two years of work experience in Baylor Athletics in one or more of the following roles:

  1. Analytics: CRM Campaign Management, CRM Campaign Analytics, Direct Marketing, Website/Google Analytics, Digital Applications/Yinzcam, and Data Engineer.
  2. Sales: Season memberships, ticket plans, group sales (Fan Engagement), and sponsorship sales (Baylor Bear Sports Properties)

The net result will be highly seasoned, experienced graduates ready to assume greater responsibilities and higher compensation than other recent graduates competing for jobs in the business of sports. Read more here from Baylor University about the announcement.

S3 Leadership Partners

Are you a leader? Does your organization develop strong leaders?

S3 Leadership Partners are committed to improving the industry through education and talent development. Financial support goes directly to place S3 students into paid sales & analytics positions in the Baylor University Athletic Department. Leadership Partners receive preferential treatment with prominent displays in the S3 classroom, S3 office suite, S3 materials, S3 website, and first crack at recruiting and event registration.

Let us know if your organization would like to join the Dallas Cowboys, Houston Texans, Texas Rangers, Baylor Athletics, Phillips 66 and Eventellect in this prestigious circle of S3 Leadership Partners.

In addition, our S3 Premier Sales Partners offer qualified S3 Sales graduates entry level positions as account executives with compensation and benefits competitive with other corporate professional sales positions. Read more about these partners here.

S3 Director Search

As we chart the future for the S3 program, we seek an innovative faculty member to come alongside and shepherd the students in the S3 program to continue the legacy Dr. Darryl Lehnus has set for us. Dr. Lehnus is officially retiring in December of 2020, but will always remain connected through our S3 Alumni Network and Friends. We look for someone similarly like minded dedicated to following Christ in service to others, with experience and motivation to continue the growth of the S3 program. Please help us spread the word! A Masters is required and a PhD is preferred. The full job announcement and application is located here. Initial interviews begin in August 2019 at the AMA National Meetings in Chicago and can also be arranged via video conference.

The Sports Strategy & Sales (S3) Program Expands!

The Sports Strategy & Sales (S3) Program Expands!
S3 in LA circa 2009

When the S3 program launched in 2004 we were—and are—the only academic program in a business school devoted to developing talent aimed specifically at generating revenue in the business of sports. After placing more than 270 professionals in sales and analytics positions we see even greater demand for Baylor S3 graduates. Notable S3 alumni in management and executive positions at scores of professional teams, corporations, and agencies now mentor, train, hire, and advise students right alongside us, as do many outstanding professionals from coast-to-coast.

As we look forward to the next 15 years we must set the stage for success for those who follow. Much has changed in the past 15 years. Think about it. After the first graduating class of S3 majors in 2006, the iPhone was introduced in 2007. This mobile revolution transformed how fans search, buy and go to the game. Augmented and virtual reality are changing how fans engage with our experiences and sponsors. Venues are beginning to use facial recognition as admission.

With the onslaught of data and digital selling, properties and brands recruit and pay for the talent to manage and analyze data to more effectively and efficiently reach fans where they are—which is mostly (online) on their phones, tablets or desktops. The most productive organizations invest heavily in technology capabilities (in-house and/or outsourced) to enable the salesforce to connect and engage with fans in ways we couldn’t even imagine even 10 years ago.

Our position has always been at the forefront leading the way into the future. In keeping with our WINS values, we need more hard-working, integrated, relationship-driven, spirited people to join us.

Missing Talent

The advantage and disadvantage of the S3 major in the Hankamer School of Business has been its exclusivity. The most successful students consciously committed to a career in the business of sports no matter what the costs. That is still the case. As a side note—conscientious commitment to excelling in your craft, to your career, is still the price to be paid for success no matter the business. Companies still buy from people who know where they are going.

At the same time, S3 missed potential sales superstars. Great salespeople love to keep options open. Not wanting to be constrained to sports, they didn’t take the chance to be sold themselves. The Vice President of Sales at the San Antonio Spurs, along with many executives at other teams, often say, “Hey, just let me have a chance to talk to them!”

S3 missed out on problem-solvers keen to manage and analyze data to answer big questions businesses have in a digital-first marketing world. Marketing majors with a double-major with MIS, Accounting or Finance took their talents elsewhere. The Wide World of Sports has been slow to get up to speed. But, like every company today, they now demand more highly skilled analytically-minded graduates to close the gap.

Opening the Doors

S3 majors have always been well-rounded. Salespeople understand analytics and analysts understand sales. All understand the importance of living lives of integrity. Having integrity means having the courage to face the demands of reality. The reality is sales-oriented students thrive in the sales courses. Analytic types want the freedom to build out technical and quantitative skills.

Recognizing these realities, and the realities of marketplace demands and opportunities, the S3 program has moved to open courses to all Marketing majors. Students may choose an emphasis in S3 Sales (MKT 3310 and 4341) or S3 Analytics (MKT 4342 and 4360), plus an internship, for a total of 9 hours. They can still take all S3 courses (15 hours) if they use additional upper-level business electives. All S3 students selecting one of the two areas of emphasis will complete an internship in sales or analytics in the summer after the junior year. Read more here.

Internships

Our stock & trade has always been internships at the highest levels of professional sports, as well as associated brands and agencies. As Colin Faulkner, Senior Vice President of the Chicago Cubs, famously said in our first S3 promotional video, “In sports, to get a job you need experience. But to get experience you need a job.” Internships provide the job that provides the experience that gets you started in your career in sports.

We will continue placing students in internships for those that declare an S3 emphasis and take the sales or the analytics courses in succession during the junior year. Others may take the courses and interview for internships and positions as available, with priority going to declared S3 program students.

Graduates in the 2021 class and beyond may submit their declarations as S3 program members by completing this form.

The S3 Club

S3 Mentors

Further priority for internships and positions is given to those active in the S3 Club. The S3 Club will continue under S3 faculty advisement but will be wholly and completely run by students, supported by an S3 Alumni Advisory Group. The objectives of the club will continue to be to network with sports business executives and to learn more about relevant careers.

The End Goal

With the end in mind, our vision continues to be to instill integrity in the business of sports & entertainment. What’s changed? Nothing, except we want more students to catch the vision, to consider the opportunities, and to join us! We’ve removed every obstacle to keep superstars from exploring business careers in sports. Want to talk some more?

Interested in sports sales? Contact Darryl_Lehnus@Baylor.edu

Interested in sports marketing analytics? Contact Kirk_Wakefield@baylor.edu

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