What’s happening in S3?
New in 2022-23
All S3 Club meetings (schedule TBA) will be open to S3 Club members, alumni, recruiters and long-time supporters to join on Zoom or drop by in-person if you’re in town. These Wednesday/Thursday lunch meetings (12:15-1pm) feature Shorty’s Pizza, the official pizza of S3! The S3 Awards Show in April is also open to S3 club members, alumni, recruiters, and long-time supporters. Complete the form at the bottom of this page to be notified about dates, times, people and places.
S3 Club Six-Year Expansion = +74%: Membership in the S3 Club, which feeds into the S3 Marketing major, has recovered from Covid to set an all-time high along with enrollment in the S3 program.
S3 Major → S3 Marketing Major Growth = +58%: Moving from a dedicated S3 major to the MKT major with S3 Sales and/or S3 Analytics tracks for the first full class in 2022-2023 continues to attract quality students into the program. The first two classes (2022-23 and 2023-24) in the new program exceed 40 students each. The S3 major averaged 26 for the previous six years.
Placement: Historically, over 95% of S3 seniors find full-time positions by the month of graduation. Half (50%) of these work in professional sports. In 2022, the program placed over 40 students in professional internships. Click here to see the internship and placement list dating back to 2016.
Student & Professional Engagement
The S3 program generated and expended over $53,000 on S3 student activities to engage with teams, agencies and brands in 2021-2.
The Values Based Leadership Program
Supported by corporate and professional sports partners, students in each class took trips to San Antonio, Dallas, Houston, and Boston to engage professionals in SIC ‘EM Discussion Panels. SIC ‘EM stands for Spirit, Integrity, Commitment, Empowerment, and Motivation.
With corporate support from BirdieBox, WOWorks, 9th Wonder, and team support from the Dallas Cowboys, Dallas Mavericks, Houston Dynamo, Houston Rockets, and San Antonio Spurs, S3 students learn how to make better decisions with fewer regrets. Check below on the form if your organization is interested in participating. Read more about S3 Values Based Leadership here.
The National Collegiate Sports Sales Championship (NCSSC)
Registration for the ’21-‘22 event included 61 schools (+50%) and 185 students (+42%) for the online qualifier round. The Championship hosted nearly 200 people at State Farm Arena in Atlanta, GA and was co-hosted by the Atlanta Hawks Basketball Club. Recruiting and limited sponsorship opportunities are available for ’22-’23. Click here to learn more about the 2022-23 Sales and Analytics Championships.
Recruiting at S3 Pro Days
Recruiters for interns and full-time positions in sales and/or analytics can register here. Pro Days will be virtual on November 11th and January 27th.
Online reach: The Baylor S3 program (1600+ followers) and NCSSC (2000+ followers) each has more followers than any other sports-related academic program, such as Michigan, Texas A&M, Oregon, UCF, USF, and Ohio University, on Linked-In. Join us!
Research: Lane Wakefield and Kirk Wakefield, with co-author Kevin Keller, co-authored the 2021 “Paper of the Year in Sports Marketing” by the American Marketing Association’s Sport Special Interest Group (AMA SportSIG) published in the Journal of Advertising. Lane Wakefield was awarded the “Emerging Scholar in Sport Marketing” by the AMA SportSIG on the strength of publications in the Journal of Advertising, Journal of Advertising Research, Journal of Service Research and Sport Management Review. Kirk Wakefield, awarded the AMA SportsSig Career Achievement Award, publishes in the leading marketing journals, including Journal of Marketing, Journal of Consumer Research, Journal of Service Research, and many more.