Welcome to the new S3 Director S3 Alumni + Business Professionals: Would you like to be involved in S3 this coming school year? Dr. Lane Wakefield invites you to let us know how! Click here. With co-founder of the S3 program, Dr. Darryl Lehnus, retiring close of Fall 2020, Baylor University’s Hankamer School of Business…Continue Reading Baylor S3 Welcomes New Director | Kicks-off S3 Zoom Class Reunions
The Sports Strategy & Sales (S3) Program Expands!
When the S3 program launched in 2004 we were—and are—the only academic program in a business school devoted to developing talent aimed specifically at generating revenue in the business of sports. After placing more than 270 professionals in sales and analytics positions we see even greater demand for Baylor S3 graduates. Notable S3 alumni in…Continue Reading The Sports Strategy & Sales (S3) Program Expands!
Baylor S3 Shifts Gears
by Kirk Wakefield – July 2018 Change is good. We can say, “One day….” or “Day one….” Around here, everyday is Day One. What’s changing with Baylor S3? New S3 brand In 2018 we re-positioned as the Center for Sports Strategy & Sales (S3). Why? Because sponsorships is so 2006, when we graduated our first class…Continue Reading Baylor S3 Shifts Gears
Spurs Share Values & Insights with Baylor Sports Sponsorship & Sales (S3)
by Brad Sherrill – September 2017 What can we learn from the Spurs organization? The Spurs were the first organization contacted before the S3 program launched in 2004. We often say that the Spurs organization is “Baylor South,” because so many of the 250+ S3 graduates started careers in San Antonio. Nine members of Spurs Sports…Continue Reading Spurs Share Values & Insights with Baylor Sports Sponsorship & Sales (S3)
What’s new in S3 for 2016-17?
by Kirk Wakefield – April 2016 April 2016 Newsletter We have big plans for the 2016-17 academic year. Here’s some of what’s in store! Friday, November 4, 2016 S3 Senior Pro Day Texas BBQ on Thursday Night: S3 Advisory Board members meet the students & network with managers the night before interviews. S3 Senior Interviews All-Day…Continue Reading What’s new in S3 for 2016-17?
Happy New Year! What’s New?
by Kirk Wakefield – January 2014 We hope you like the new look of the site that allows us to feature the most recent articles on top and to randomly display some of the 110 articles written in 2013 by leaders in the sports sales industry. You can pull up any month’s articles from the…Continue Reading Happy New Year! What’s New?