The Chevrolet S3 2012 Awards

The Chevrolet S3 2012 Awards
by Kirk Wakefield – October 2012

Thanks to Chevrolet and S3 Board Members Dave Nottoli, Steve Flynn, and Jeff Busch, the 2012 S3 Board Meeting marked the first year of the S3 Awards for Outstanding Board Members (Corporate & Team), Outstanding S3 Alum, and Outstanding S3 Writer. Selections were based on those who exemplify the S3 motto of WIN (work ethic, integrity, and networking) and their contribution to the program.

Steve Flynn presented the awards, a bronze Baylor Bear, along with S3 faculty Dr. Darryl Lehnus and Dr. Kirk Wakefield. The names of each winner will be placed on a perpetual award plaque located in the S3 classroom.

This year’s winners:

Outstanding 2012 S3 Corporate Board Member: Eric Fernandez, with Darryl Lehnus, Steve Flynn, and Kirk Wakefield



Outstanding 2012 Team Board Member: Joe Clark, with Kirk Wakefield, Steve Flynn, and Darryl Lehnus
Outstanding 2012 S3 Alum: Todd Pollock (S3 ’06), with Darryl Lehnus, Kirk Wakefield and Steve Flynn
Outstanding 2012 S3 Writer: Bill Boyce, with Darryl Lehnus, Steve Flynn, and Kirk Wakefield

The 2012 S3 Board Meeting: In Pictures

The 2012 S3 Board Meeting: In Pictures
by Kirk Wakefield – October 2012

The 2012 S3 Board Meeting kicked off on Tuesday afternoon (October 16) with the Ultimate Sales Panel, led by Murray Cohn from the NBA office. Yes, that’s Haley Hosch, our superstar 2007 S3 graduate.

The Ultimate S3 Sales Panel (2012)

If you’re going to make a good first impression, you have to have a walk-up song.

What's your walk-up song?
S3 majors all learn to have a memorable elevator speech.

The 2012 S3 Banquet

…attracted over 40 executives from dozens of teams and corporate partners. Ian McCaw, Baylor’s Athletic Director, was the guest speaker, explaining five ways the business of NCAA sports are becoming more like professional sports. S3 students spent the night visiting with board members at the tables.

Guest speaker Ian McCaw, Baylor Athletic Director, Dr. Darryl Lehnus & his wife Wanda, and Matt DiFibo.
The John Burnett Show
The Murray Cohn Table
The Bill Moseley & Bill Spicer Table


The Eric Fernandez Table


The Most Executives Table: Dawn Turner, Tyler Epp, George Killebrew, Joe Clark, Flavil Hampsten and S3 Students
The Dan Rosenthal Table
The Most S3 Alumni Table: Bryan Apgar, Drew Mitchell, Mike Vogelaar,and Brian George. Supervised by Mark Smith (Rockets).
The 800-Pound Gorilla Table
The Jon Heidtke Table

 Wednesday’s board meeting included great panels and presentations.

Winners of the AT&T Challenge, Cody Sandhoff, Brian Bauer, Tally Blair, and Olivia Rogers present their sponsorship activation ideas for the Dallas Stars.
Pardon the Sponsor Interruption: Wayne Guymon, Lynda Carrier-Metz, Dawn Turner, and George Killebrew respond to challenging issues with moderator Tyler Epp.
Eric Fernandez moderates the panel on the role of Digital & Social Media Strategy in sports with Brian George, Bill Moseley, and Dave Evans.
In the afternoon, all S3 majors interviewed with teams and corporate partners for summer internships (juniors) and jobs (seniors). Dan Rosenthal of the New York Yankees was a popular stop for students like S3 junior Amy Leinart.

Schlotzsky’s Supports S3

Schlotzsky’s Supports S3
by Kirk Wakefield – October 2012

Kelly Roddy is a founding member of the S3 Board. Originally a board members as a senior vice president responsible for marketing and sales (including sponsorships) with the HEB Grocery Company operating in Texas and Mexico, Kelly became the president of Schlotzsky’s, an international restaurant chain, in 2007.

Baylor and the S3 program have worked closely with Schlotzsky’s through recruitment, research, and sponsored properties. Focus Brands (majority owner of Schlotzsky’s, Carvel, Cinnabon, Moe’s, Seattle’s Best Coffee International, and Auntie Anne’s) engages sports, entertainment, and tourism fans at a variety of venues around the country.

Schlotzsky’s Locations


AT&T: Innovation, Reliability, Excellence

AT&T: Innovation, Reliability, Excellence
by Kirk Wakefield – October 2012

AT&T has supported innovation, education, and leadership in the S3 program since its inception in 2005. Thanks to the generosity of AT&T, the S3 program is the only school in America with its own state-of-the-art computer lab and 24-seat call center, fully operational with Microsoft Dynamics CRM. Bill Moseley serves on the S3 Advisory Board and participates in the AT&T Student Challenge.

AT&T Call Center at Baylor University

About AT&T

AT&T brings it all together for customers, from revolutionary smartphones to next-generation TV services and sophisticated solutions for multi-national businesses.

For more than a century, AT&T has consistently provided innovative, reliable, high-quality products and services and excellent customer care. Today, their mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. AT&T  fulfills this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry.

AT&T is recognized as one of the leading worldwide providers of IP-based communications services to businesses. We also have the nation’s largest 4G network – covering 275 million people, and 2,000 more 4G cities and towns than Verizon, and the largest international coverage of any U.S. wireless carrier, offering the most phones that work in the most countries. AT&T operates the nation’s largest Wi-Fi network** including more than 30,000 AT&T Wi-Fi Hot Spots at popular restaurants, hotels, bookstores and retailers, and provides access to more than 220,000 hotspots globally through roaming agreements.

AT&T U-verse is TV like you’ve never seen before. It’s TV the way you want it, with tons of cool features and capabilities. AT&T is the only national U.S. TV service provider to offer a 100-percent IP-based television service. It’s part of our “three-screen” integration strategy to deliver services across the three screens people rely on most — the mobile device, the PC and the TV.

As we continue to break new ground and deliver new solutions, we’re focused on delivering the high-quality customer service that is our heritage.