by Kirk Wakefield – February 2014 With all the polls about which Super Bowl ad was the best, we all know the best ads keep it simple–simple enough a kid gets it. Why? Because we’re all kids at heart. Do these sound like your kids? Here are what some of our readers’ kids thought were…Continue Reading Super Bowl Ads: Our Kids’ POV
by Deven Nongbri – February 2014 And now a message from our kids: KISB = Keep It Simple Brands Even though the game itself was a one-sided romp , the marketing sideshow known as the Super Bowl Ads continue to be of interest both before and after the big game. And of course during the…Continue Reading Super Bowl Ads: A Kid’s Point of View
by Clark McCormack – February 2014 As George Killebrew has taught us, you’re always learning in this business, assuming you want to stay in this business. So, after breaking into sponsorship sales with the Dallas Mavericks, I began collecting helpful tips for those of us who are the new kids on the sponsorship block. #1….Continue Reading New Kid on the Sponsorship Block
by Anne Rivers – February 2014 Why do brands line up to sponsor The Olympics & the Super Bowl? Below are five truths you might have suspected, but didn’t have the evidence or the details that explain why brands do what they do. 1. The Super Bowl and The Olympics are the two most powerful…Continue Reading Why Sponsors Flock to The Olympics and Super Bowl: 5 Things You Didn’t Know About Their Fans & Brands
by David Pierce – February 2014 Identifying highly qualified leads can be an arduous, time consuming process. As a result, it is important to maximize every opportunity with your hottest leads. Who is your hottest lead? Instead of looking to the CRM system or hoping for a better leads list, think of your hottest lead…Continue Reading Who’s your Hottest Lead? How to Leverage Post-Sale Opportunities
by Neil Horowitz – February 2014 Before the days of social media, the frequency and avenues of touch points between brands and consumers, and teams and fans, were few and far between. Beyond media broadcasts and ads, team slogans printed, and in-venue experiences, the concept of building a brand and using it to develop fans…Continue Reading How Can Teams Use Social Media To Build Brand, Develop Fans & Tell Their Story?
by Justin Pipes – February 2014 Bill Glenn is President of The Breakout Group, a boutique consulting firm that creates sales and marketing strategies to challenge norms and produce breakout results for brands and sports/entertainment organizations. His thinking is built on a foundation of deep sales and marketing expertise and both an agency and client-side perspective…Continue Reading S3 Spotlight: Bill Glenn Explains–How to Expand your Skill Set to Advance Your Career