With all the polls about which Super Bowl ad was the best, we all know the
best ads keep it simple–simple enough a kid gets it. Why? Because we’re all kids at heart. Do these sound like your kids?
Here are what some of our readers’ kids thought were the best ads from the Super Bowl. Let us know if these sound like your kids–just Tweet, comment or post at the bottom of the page!
Steve Fanelli, Executive Director of Ticket Sales & Operations, reports his 10 year old son Dylan liked the Wonderful Pistachio’s ad because, “Stephen Colbert’s head turning into a pistachio was the best part.”
Todd Pollock, MBA student at BU, reports his 11-year old friend Ben liked the M&M ad because he, “likes candy and M&M’s taste really good.”
Heidi Weingartner, Chief HR Office, shared that her daughter Lindsey (15) says the Budweiser Puppy Love ad was the best because “it was overall just very cute.”
A not so little kid, Neil Horowitz, Manager of Digital & Social Marketing, picked Radio Shack as top ad.
Colin Faulkner, Vice President of Sales & Partnerships, said his 7-year old son Drew liked the Doritos time machine ad for this basic reason: “It was funny!”
John Dillon, Vice President of Marketing (Denny’s), shared that his 12-year daughter Megan liked the Budweiser Puppy Love ad, “It was very cute. A horse is my favorite animal and a dog is my 2nd fav. The ad kept my interest and the music in the background was perfect.” Her 10-year old sister Lauren liked the Radio Shack ad: “It was clever and it was a good joke, and it told us what Radio Shack was doing (having more things and repainting and remodeling).”
Tiffanie Harrison, Sports Marketing Teacher, shared her 17-year old friend Cass liked the Budweiser ad. She said, “The puppy was so cute and the commercial was so heartwarming.” The high school sports marketing class votes were also tallied. The winner may be no surprise: #1 Budweiser Puppy Love and #2 Doritos Time Machine.
Kevin Gwinner, Professor and Jon Wefald Chair of Business Leadership, reports his 13-year old Hayden liked the Turbotax ads because, “They’re funny because it’s true!”
Murray Cohn, Vice President of Ticket Sales (NBA), shared that his 17-year old Matt liked the T-Mobile ads because it was a, “clever spinoff of Tim Tebow’s current situation combined with T-Mobile’s new ‘no contract approach.'”
Bryce Killingsworth, Ticket Retention Representative, said their 18-year old family friend liked the T-Mobile ads because, “he liked the T-Mobile commercial because she is a personal fan of Tim Tebow, and she liked how he made fun of himself with no contract.”
Rob Zuer, Director of Ticket Sales, said an 18-year old friend Michael loved the Transformers movie ad because he is “obsessed with Transformers and loves computer generated images.” Mike Dimitroff, Season Ticket Account Executive, said 14-year old Conner paid attention to the Spiderman 2 movie ad, because he “likes the Spiderman series.”
Joe Mullins, Professor of Sports Studies, says his 6 year old son RJ liked the Budweiser Puppy Love ad: “He really liked how the horses took care of the puppy.” Joe’s 2-year daughter Makayla preferred the Beats Music ad because, “She loved Ellen dancing and the music.”
Katie Brown, Inside Sales Representative, said their 6-year old friend Amelia liked the Audi Doberhuahua ad because, the “dog looked funny.” Evin Martinez, Manager of Partnership Services, picked a favorite of some of the other kids: Budweiser Puppy Love.
Professor Jason Lee’s (University of North Florida) boys Matthew (10) and Andrew (15) liked the Audi-Doberhuahua ad because as Matthew said, “It’s funny. It was a small dog with a giant head.” Andrew added, “it is just so funny how the dog’s head is so disproportionate from its body…and it kind of makes it to where they are taking over.”
Are you new to the S3 Report? Register by clicking on the social media link (upper right corner) to receive new articles in best practices in sports sales & marketing (written by industry executives) on the first of every month.
Cover photo courtesy of