by Jerry Ruiz – February 2013 Congratulations to S3 Board Members in their new positions: Kelly Cheeseman, Chief Operating Officer of AEG Worldwide, and Chris McGowan, President of the Portland Trailblazers. This is a story about the value of good mentors. Kelly Cheeseman started his career as the Manager of Marketing at Rancho Cucamonga Quakes before…Continue Reading S3 Board Member Spotlight: Kelly Cheeseman, AEG Worldwide
by Jennifer Macintyre – February 2013 The Texas Rangers take staff to playoff and World Series games. Above, at the 2011 World Series: Elisa Bergstrom (wife), Taylor Bergstrom, Kevin Kimball (lucky friend), and Matt Bergstrom (brother). Motivation to sell What drives a top sales rep like Taylor Bergstrom as a Senior Account Executive for the…Continue Reading S3 Alumni Spotlight: Taylor Bergstrom, Texas Rangers
by Dan Rockwell – February 2013 Success is a lousy teacher Success teaches repetition. Do more of the same because more of the same produces more of the same.[dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ] “So many good things have come out of my failures. Failures test you and build your character in ways…Continue Reading Leading: 10 Stunning Benefits of Failure
by Dan Rockwell – February 2013 You employ systems and strategies for starting, maintaining, and moving forward. Adopt systems for stopping as well. People who can’t say, “No,” chase all the spilled marbles at once. They’re confused and empty handed in the end. Too many yeses distract, weigh down, and waste energy. “In order to…Continue Reading Leading: Purposeful Abandonment–The Art of Letting Go
by Dan Rockwell – February 2013 Waking up I woke up this morning disturbed at the subtlety of self-delusion. The trouble with delusion is illusion. What do you call someone who believes they’re: Supportive but demanding, instead. Humble but in reality, arrogant. Listening when they’re talking. Able to do everything “right” while others fall short….Continue Reading Leading: Popping the Self-Delusion Bubble
by Charles Johnson – February 2013 Make a hundred calls, cover the phones, get a sale, ask for a referral, and work the sales table. I’m tired of making all these calls! Some people are disrespectful! Why can’t people just say “not interested” instead of hanging up? My boss is getting on my nerves! Why…Continue Reading So you want a job in pro sports?
by Ken Troupe – February 2013 What does your Twitter, LinkedIn and Facebook say about you? A brand is “a type of product manufactured by a company under a particular name.” But what about your personal brand? It used to be only people like Dion Sanders, Oprah, or Martha Stewart needed to worry about their personal brands….Continue Reading Establishing Your Personal Brand
by Sean Walsh – February 2013 What do teams in the United States have to learn from Italy’s AS Roma? Pinterest In Europe, AS Roma became the first football club to use Pinterest. AS Roma boards include: Iconic photography from their history A board with images of every player Official club videos Individual boards for merchandise (men’s clothing,…Continue Reading Using Pinterest, iTunes, and LinkedIn: How to engage fans and increase revenue
by Wade Graf – February 2013 Hundreds, even thousands, apply for any ticket sales position opening, flooding LinkedIn, PBEO and Teamwork Online with resumes and contacts trying anything to break in. Some fly to the Baseball Winter Meetings or various sports sales combines in hopes of speaking to any hiring manager willing to listen. If fortunate enough…Continue Reading Is integrity in sports sales a problem?
by Anita Sehgal – February 2013 As organizations continue to utilize sports sponsorships and activation within their marketing mix, they are also faced with the ongoing challenge of ensuring activation is relevant, measurable and engaging for consumers. Leveraging digital marketing and media strategies will enhance sponsorship initiatives in three ways:[dropshadowbox align=”center” effect=”curled” width=”250px” height=”” background_color=”#ffffff”…Continue Reading Leveraging digital marketing and media strategies