Welcome to the new S3 Director S3 Alumni + Business Professionals: Would you like to be involved in S3 this coming school year? Dr. Lane Wakefield invites you to let us know how! Click here. With co-founder of the S3 program, Dr. Darryl Lehnus, retiring close of Fall 2020, Baylor University’s Hankamer School of Business…Continue Reading Baylor S3 Welcomes New Director | Kicks-off S3 Zoom Class Reunions
S3 News Fall 2019
New S3 Center Space The new Center for Sports Strategy & Sales (S3) on the second floor of the business school offers great opportunities to engage with students on a daily basis. With three offices and visiting area, we can readily welcome students, guests, and families. Come by to visit us anytime! S3 Free Fridays…Continue Reading S3 News Fall 2019
Baylor S3 Shifts Gears
by Kirk Wakefield – July 2018 Change is good. We can say, “One day….” or “Day one….” Around here, everyday is Day One. What’s changing with Baylor S3? New S3 brand In 2018 we re-positioned as the Center for Sports Strategy & Sales (S3). Why? Because sponsorships is so 2006, when we graduated our first class…Continue Reading Baylor S3 Shifts Gears
How Academic & Professional Partnerships Work: Baylor S3 Pro Day
by Kirk Wakefield – November 2016 If we, will you? In 2003, the Baylor Sports Sponsorship & Sales (S3) program began the day we walked into the San Antonio Spurs offices and asked Russ Bookbinder, “If we did this, would you help?” Darryl Lehnus and I then set out to every other team in Texas…Continue Reading How Academic & Professional Partnerships Work: Baylor S3 Pro Day
How sponsorships can add to the fan experience
by Lynda Carrier-Metz – December 2015 What is the first sponsorship question? The first question we ask as we develop each partnership with a sports team is: How can our involvement benefit our customers? The second question quickly follows: Will this partnership ultimately drive sales for our company? When I was in college (quite a…Continue Reading How sponsorships can add to the fan experience
The AT&T Challenge: Innovative teaching tool brings ideas to life for brands and teams
by Darryl Lehnus – March 2013 The AT&T Challenge: The Beginning The AT&T Challenge is the brainchild of Eric Fernandez (BU ’94), then Director of Corporate Partnerships for AT&T. Working in collaboration with Eric and AT&T’s partnership with the Dallas Mavericks, the Sports Sponsorship & Sales (S3) students developed sponsorship activation strategies in a team…Continue Reading The AT&T Challenge: Innovative teaching tool brings ideas to life for brands and teams