How Academic & Professional Partnerships Work: Baylor S3 Pro Day

How Academic & Professional Partnerships Work: Baylor S3 Pro Day
by Kirk Wakefield – November 2016

If we, will you?

In 2003, the Baylor Sports Sponsorship & Sales (S3) program began the day we walked into the San Antonio Spurs offices and asked Russ Bookbinder, “If we did this, would you help?”

Darryl Lehnus and I then set out to every other team in Texas asking the same question, getting feedback, making adjustments and gaining support to launch the program in 2004 with the first graduating class in 2006. Students will get a kick out of watching the original S3 promo video. The keys, then and now, to make academic and professional partnerships work are simple:


Steps to Build Partnerships Ask/Offer
Identify the unique need. What is your biggest need?
Identify competition. How is this need addressed now?
Ask for commitment. If we, will you?
Ask for referrals. Who else might be interested?
Develop relationships. How can we improve?

We keep asking these questions to maintain position and relevance. In the beginning, and in adding the CRM & Analytics track (2011) to the major, we did not accept more students than industry commitments to help with placement.

Today, with over 210 S3 Alumni, many reaching management and executive levels, our vision is the same: to instill integrity in the business of sports & entertainment. Integrity starts with delivering on what we promise to students and employers. And listening. And learning. A lot.

Listen. Learn. Launch.

Board members began asking for more recruits. Board members moved to new teams, which usually means adding another team to the board. We saw the opportunity to grow, but at the same time maintain Baylor’s goal to keep classes under 20 students. So, in the past three years, the number of qualified students admitted to the S3 major doubled from the original 19 to 38 as we increased the number of sections for each class. We launch a new Sports Sales Management course Spring 2017, with board member Bill Glenn, leading the class. More changes are in the works for the CRM & Analytics graduate program, as we launch a global partnership in the United Kingdom.

For the first 12 years (2004-2016), recruitment was combined with the S3 Board Meeting. The S3 Pro Day was launched based on feedback from board members Alan Aldwell (Pittsburgh Pirates) and Rob Erwin (Dallas Mavericks), among others. After asking others for input, with the support of Patrick Ryan & Eventellect, we launched the first ever S3 event dedicated entirely to recruitment. We moved the S3 Board Meeting to a different date (January 17-18, click here for more information), focused on best practices and developing mentor relationships for career-long impact. We will keep listening and learning.

In the process, we also developed an interview scorecard to help both students and recruiters focus on the values and skills important to us. Feel free to edit and adjust for your own use in developing or recruiting talent. Click here to review and download.

Eventellect S3 Pro Day in Pictures

Thanks to the recruiters from the teams, companies, and leagues that participated in the Eventellect S3 Pro Day!

pro-day-attendees

Here are the S3 Senior Pro Days in pictures.

Night at Vitek’s

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Ticket Sales Interviews

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 Partnerships and CRM & Analytics Interviews

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So you want a career in sports? Here are a few tips…

So you want a career in sports? Here are a few tips…
by Shawn McGee – August 2014

“What do you want to be when you grow up?”

That question crosses everyone’s mind at least once…if not countless times throughout our lives.  It may seem a strange question to ask in an interview, but I ask it every time.

We think we know what we want to do for our career as we graduate college. But, in reality you rarely stay in the same position or with the same company for more than just a few years after accepting that first “real” job.  For this very reason, I tell the students I mentor not to worry about where they will work or what their job will be when they first enter the workforce. Here are a few tips I’ve learned over the years.

Just Get Started

The real focus should be: Just get started. Once you are in an organization, do your job to the best of your ability–and better than anyone one else who is performing the same role.  That will allow you the opportunity to then ask for more work (often at no increase in pay), which leads to more responsibility, a greater role within the company, a more prestigious title and more dollars in your pocket.

From there the long and winding road begins.  Once you prove your value to an organization and have grown (or sharpened) your skills set, the doors begin to open.  You are ready to look at other opportunities, ones that may have been out of your reach earlier in your career, but now fit well with your passion and your experience.

Know How to Leave Your Job

But, it is VERY important that as you begin to move from job to job, and up the corporate ladder, that you leave your job in better shape than you found it. And make sure the relationships created there remain firmly intact.

While this seems logical, leaving a company can be tricky. You basically tell them you are departing for greener pastures. How do you do that without leaving a bad taste in their collective mouths?

  1. Personally meet with your manager first, before telling anyone else.
  2. Do not mail it in from an effort perspective during your final days.
  3. Plan how to effectively transfer responsibilities and complete unfinished work.
  4. Continue acting as a model employee who wants the best for everyone.

You never know when you might once again work for this company or for anyone who works there somewhere else.  Just ask Bill Sutton, who started and ran the Team Marketing and Business Operations department for the NBA.  Originally, Bernie Mullins worked for him.  Fast forward a few years later, after Bill left the NBA, Bill was working for Bernie…you never know if those who work for you or with you will later be your boss.

Know How Not to Leave a Job

So you interview for a different job and receive an offer. What if you choose not to accept? As a professional in the sports world you never know if you will later want to work for that company or someone else in that company who moves elsewhere.

Here’s how not to do it: Don’t email ten minutes prior to an interview stating “I will not be at the meeting as I have accepted another position that is paying more than double what you are offering.”  That happened this past week. Really. Needless to say, that individual will not be interviewed again. The Golden Rule applies anywhere and it applies here: Communicate with others the way you would want to be communicated with.

Where Will You End Up?

You never really know.

George Killebrew
George Killebrew

Here’s my story. I started in pro soccer and spent 12 years pursuing my passion. I expected to work in soccer  my entire career.  But, thanks to good friends, George Killebrew (Dallas Mavericks) and John Alper (Legends), I was referred for the Associate AD position at SMU.  I loved my job at SMU, but after two years my position was eliminated.  I had opportunities to stay in Dallas in pro sports and in sports radio, but I took a gamble and moved my family to Atlanta to run the Atlanta Beat of Women’s Pro Soccer (WPS).  After two seasons, the league was struggling and I was worried.  However, a friend of mine interested in a position at Las Vegas Motor Speedway asked me to make a call to their VP of Sales, Mike Mossholder. I just happened to have worked with Mike in MLS.  Mike shared with me that NASCAR was a great industry and that there was an open VP position at Homestead-Miami Speedway (HMS).  Within three weeks, I accepted that position and packed up my life in Atlanta for the move to South Florida.  I NEVER anticipated that I would be working NASCAR or living in Miami.  But, the Lord leads us where he wants us to go and certainly had I not been let go from SMU, I would not have taken the position in Atlanta and therefore would not have reconnected with my friend…or ended up in Miami with HMS.

john alper

Colin Faulkner
Colin Faulkner

Look at Colin Faulkner, a Baylor S3 Board member and Baylor Bear.  He knew soccer was played with a round ball, but that was about it.  He had little experience, but he impressed me enough to give him a chance at the Dallas Burn (now FC Dallas).  He got his foot in door.  Then, he performed above any and all expectations.  He created and maintained solid relationships across the industry.  This, then, allowed him the opportunity to go to the Rangers (MLB), the Dallas Stars (NHL) and ultimately to the Cubs (MLB).  He burned no bridges and always left his position better than he found it. And yes, I would hire him again in a second, but now there is no way I could afford him!  And who knows, someday, I may be working for him.

It’s a Small World After All

People think the sports industry is huge.  In reality, it is very small. Most of us know each other or at least know someone who knows that person.

So, create a solid personal brand and cultivate positive relationships.  At the end of the day, it is simple: Get your foot in the door. Get started. Outwork everyone. Create relationships. Maintain relationships and don’t burn bridges. Work your way to your ultimate job.  It is truly a long and winding road, but well worth the trip.


 

Cover photo courtesy of James Wheeler.