Welcome to the new S3 Director S3 Alumni + Business Professionals: Would you like to be involved in S3 this coming school year? Dr. Lane Wakefield invites you to let us know how! Click here. With co-founder of the S3 program, Dr. Darryl Lehnus, retiring close of Fall 2020, Baylor University’s Hankamer School of Business…Continue Reading Baylor S3 Welcomes New Director | Kicks-off S3 Zoom Class Reunions
How sponsorships can add to the fan experience
by Lynda Carrier-Metz – December 2015 What is the first sponsorship question? The first question we ask as we develop each partnership with a sports team is: How can our involvement benefit our customers? The second question quickly follows: Will this partnership ultimately drive sales for our company? When I was in college (quite a…Continue Reading How sponsorships can add to the fan experience
6 Creative Tips to Build Fan Loyalty
by Jeff Tanner – July 2015 Loyalty programs have been around now for thirty years. The first were travel programs, created initially by Hal Brierly for companies like American Airlines and Hilton. After three decades, we’ve learned a few things about what works and what doesn’t. One of the things we’ve learned: You don’t need…Continue Reading 6 Creative Tips to Build Fan Loyalty
How brands measure successful sponsor partnerships
by Kirk Wakefield – December 2014 At the 2014 Sports Sponsorship & Sales (S3) Board Meeting held at McLane Stadium on the campus of Baylor University on November 11-12, Jose Lozano hosted a panel of fellow brand experts from the S3 Board to discuss, “How brands measure successful partnerships.” Not in the awareness business “We…Continue Reading How brands measure successful sponsor partnerships
Sponsorship Negotiations: The Power of Nice
by Lynda Carrier-Metz – July 2014 Last year a friend recommended a book titled “The Power of Nice,” suggesting it might help in my negotiations. I was surprised by the title, as most negotiation training involves “sticking to your guns” and overpowering the other side. Ron Shapiro, the author, is a very respected sports agent….Continue Reading Sponsorship Negotiations: The Power of Nice
3 Questions You Must Answer if You Want to Work in Sponsorships
by Matt Brand – June 2014 Whether you want to work in the Wide World of Sports Sponsorships, or really any competitive field of business, you’re going to face someone like me in the interview process. I always ask these three questions in the interview: What are you not good at? How do you plan…Continue Reading 3 Questions You Must Answer if You Want to Work in Sponsorships
Got a Question? A New Idea? Ask the Sports Sponsorship & Sales (S3) Forum!
by Kirk Wakefield – May 2014 Post questions to the community This month we introduce the Sports Sponsorship & Sales (S3) forum where you can post questions to others in the community. We encourage you to ask others what works for them in the area of ticket sales, sponsorship sales & activation, sponsorship metrics, sales analytics,…Continue Reading Got a Question? A New Idea? Ask the Sports Sponsorship & Sales (S3) Forum!
How to Create Sponsorship Inventory & Activation Out of Thin Air
by Drew Mitchell – April 2014 After spending more than 8 years in the “Minor Leagues” (4 with Daktronics Sports Marketing and 4 with the Texas Legends), I have learned you can never have a shortage of creative inventory and thinking. This is especially true in a competitive market space where you are up against…Continue Reading How to Create Sponsorship Inventory & Activation Out of Thin Air
#LoveJu: How Juventus & Jeep Partner to Target the Digital Fan
by Alex Stewart – March 2014 #LOVEJU Juventus, la Vecchia Signora of Italian football, may be one of the most established brands in Italy, but she recently showed the sort of innovative approach to earned media that many newer, more agile brands could only sit back and admire. Using a multi-platform approach to social media,…Continue Reading #LoveJu: How Juventus & Jeep Partner to Target the Digital Fan
What do college graduates have to offer the sports industry? Fresh Legs!
by Laura Cade – January 2014 Fans today demand access to a second screen experience to stay connected during the game, rather than just sit there and watch the entire event. So how can organizations respond to this trend with a changing viewing audience? They need some fresh legs: Young adults who bring an innovative, creative…Continue Reading What do college graduates have to offer the sports industry? Fresh Legs!