Tag: Pizza Hut

Sponsorship Negotiations: The Power of Nice

by Lynda Carrier-Metz – July 2014 Last year a friend recommended a book titled “The Power of Nice,” suggesting it might help in my negotiations. I was surprised by the title, as most negotiation training involves “sticking to your guns” and overpowering the other side. Ron Shapiro, the author, is a very respected sports agent….Continue Reading Sponsorship Negotiations: The Power of Nice

5 Great Sponsorship Activation Ideas

by Lynda Carrier-Metz – November 2014 My experience with successful sponsorship activation has been lukewarm:  Like having one foot in a bucket of cold water and the other in boiling hot. Sometimes we hit it out of the park and other times, well, you get the idea. Thankfully, I had the opportunity to ask my…Continue Reading 5 Great Sponsorship Activation Ideas