How to get a job in sports

How to get a job in sports
by Kirk Wakefield – October 2014

How do I get into sports?

How do you get into sports? Once you get in, how do you succeed in sports? The short answer is: Demonstrate a strong work ethic, network and build relationships within sports, and exhibit integrity in all you do.

The somewhat longer answer is to read everything on this page. This is the one-stop shop for any and everything you ever wanted to know about sports careers. Enjoy.

Getting the interview in sports

Everything you ever needed to know about getting the interview, how to shine in an interview, and what not to do in an interview. Written by an HR expert, Jeannette Salas, Houston Texans.

Getting ready for careers in sports

Which comes first: Happiness or success?

  • Shawn Achor, The Happiness Advantage

Six differences between working in college vs. pro sports (and why they may change)

  • Rocky Harris, Arizona State University

How much will I earn working in sports?

  • The S3 Report

So you want a career in sports? Here are a few tips…

  •  Shawn McGee, Homestead Miami Speedway

3 Questions you must answer if you want to work in sponsorships

  • Matt Brand, Houston Astros

10 Things newbies need to know about the sports CRM world

  • Chris Zeppenfeld, Charlotte Hornets

How to get ahead in sports

How to get promoted in sports sales careers

  • Rob Zuer, Houston Rockets

Are you coachable?

  • Jason Fortune, Texas Rangers

Are you the best around?

  • Jeff Eldersveld, Columbus Blue Jackets

How’s your sense of sell? Defining your personal brand

  • Brian George, Baylor IMG College

New kid on the sponsorship block

  • Clark McCormick, Dallas Mavericks

How to expand your skill set to advance your career

  • Bill Glenn, The Breakout Group

Practice? We talkin’ about practice?

  • Bob Hamer, Phoenix Suns

How to recognize & avoid sales burnout

  • Kris Katseanes, FC Dallas

Top 10 ways to inspire others (and succeed in the business of sports)

  • Frank Miceli, San Antonio Spurs

 


Cover photo, Waco Tribune Herald, Rod Aydelotte

 

The Sports Sponsorship & Sales (S3) 2013 Board Meetings in Pictures

The Sports Sponsorship & Sales (S3) 2013 Board Meetings in Pictures
by Kirk Wakefield – November 2013

[dropshadowbox align=”right” effect=”lifted-both” width=”150px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]Look for S3 State of the Sports Sales Industry Survey on December 1, 2013![/dropshadowbox]The 9th annual Sports Sponsorship & Sales 2013 board meeting was the largest to date. Look through the pictures below to find yourself (which is what so many seem to be trying to do these days) or someone else you know.

Awards

The 2013 Chevrolet S3 Awards for outstanding contributions to the S3 program and for exhibiting a WINning attitude were presented by Dave Nottoli (Regional Sales & Marketing Manager, General Motors) to:

  • S3 Alum: Drew Mitchell (Vice President, Corporate Partnerships, Texas Legends)
  • Corporate board member: Bill Moseley (Director, Marketing Communications, AT&T)
  • Team board member: Kris Katseanes (Vice President, Ticket Sales & Service, FC Dallas)
  • S3 Report Writer: Murray Cohn (Vice President, Team Ticket Sales, NBA)

[dropshadowbox align=”center” effect=”lifted-both” width=”450px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ] W = Work ethic  I = Integrity N = Networking relationships[/dropshadowbox]

[slideshow_deploy id=’3354′]

Panels

The board meeting featured Frank Miceli (SVP Spurs) as the keynote speaker, Bill Guertin leading a special training session for S3 students, and three outstanding panel discussions:

  • “Have phone sales gone the way of the Dinosaur?” Moderated by Kris Katseanes (FC Dallas) with panel members Rob Zuer (Rockets), PJ Keane (Astros), Jamie Weinstein (Magic), & Wade Graf (Rangers).
  • “Activation & Engagement: Effective organization & practices in a changing environment,” Moderated by Travis Dillon (The Marketing Arm) with panel members Matt Ward (Astros), Greg Grissom (Texans), George Killebrew (Mavericks), & Jeanne Garza (Spurs).
  • “The Do’s & Don’t of Successful Sales Careers,” Moderated by Murray Cohn (NBA), with panel members Brian Norman (76ers), Paige Farragut (Rangers), Nic Garcia (NBA), & Kris Katseanes (FC Dallas)

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Banquet & Meetings

With over 55 executives representing 44 organizations, Baylor S3 juniors (32) and seniors (22) built relationships and interviewed for internships and full time positions. Thanks to everyone for your support & participation. [slideshow_deploy id=’3388′]

List of Registered S3 Board Member Attendees

Last name First name Affiliation
Apgar Bryan Website Alive
Bell Jody RMC/Pizza Hut
Boyce Bill Texas Legends
Brand Matt Houston Astros
Brum Paige Circuit of the Americas
Burnett John Southwest Media Group
Busch Jeff Jack Morton Worldwide
Cheever Adam AEG Kings/Galaxy
Clark Joe San Antonio Spurs
Cohn Murray NBA
DePoy Lisa On The Border
Dillon Travis The Marketing Arm
Eldersveld Jeff Columbus BlueJackets
Farragut Paige Texas Rangers
Farragut Paige Texas Rangers
Fernandez Eric Media Link
Flynn Steve Chevrolet
Garcia Nick NBA
Garthe Cris Houston Rockets
Garza Jeanne San Antonio Spurs
George Brian IMG/Baylor University
Glenn Bill Breakthrough
Goren Bill Austin Toros
Graf Wade Texas Rangers
Grissom Greg Houston Texans
Guertin Bill 800 Pound Gorilla
Haynes Cody Houston Rockets
Heidtke Jon Fox Sports Net
Horn Leslie Dallas Stars
Hughes Tom NRG Energy
Jolesch Chase Baylor University
Katseanes Kris FC Dallas
Keene P.J. Houston Astros
Killebrew George Dallas Mavs
Kinsey David St. Louis Rams
Leva Joe New York Yankees
Lichty Chuck Orlando Magic
McKenzie Eric San Diego Padres
Metz Lynda Carrier RMC/Pizza Hut
Miceli Frank San Antonio Spurs
Mitchell Drew Texas Legends
Moseley Bill AT&T
Norman Brian Philadelphia 76ers
Nottoli Dave General Motors
Rivers Anne BAV Consulting
Robbins Mike New York Yankees
Sehgal Anita Academy Sports + Outdoors
Spicer Bill Dr Pepper/Snapple
Torres Frank San Antonio Spurs
Vogelaar Mike Daktronics Sports Marketing
Walker Tami Phillips 66
Weingartner Heidi Dallas Cowboys
Weinstein Jamie Orlando Magic
Wright Tommy Legends
Zuer Rob Houston Rockets

Did we miss you? Let us know!

S3 Board Member Spotlight: Kris Katseanes, FC Dallas

S3 Board Member Spotlight: Kris Katseanes, FC Dallas
by Travis Martin – January 2013

Kris Katseanes, Vice President of Ticket Sales and Service for FC Dallas, has been an invaluable member of the S3 Advisory Board. Because of Kris’ leadership and willingness to mentor the careers of young people entering the profession, Baylor’s S3 program annually places interns and new employees with FC Dallas.

Kris Katseanes
Kris Katseanes

Each fall semester Katseanes visits the Baylor campus to interview S3 students for internships the following summer. For most juniors this is the first real interview with a team. Katseanes helps calm the tension as students walk into the one-on-one interviews. As with other on-campus interviews with board members, students meet with the S3 Program Director, Dr. Darryl Lehnus, to help learn for the next interview.

All the students who meet with Mr. Katseanes quickly learn about his opinion of the value of hard work. His strong work ethic was instilled in him since he was a boy. Growing up on a potato farm, hard work was the only way to go when your day starts at 4:00 am.

One demonstration of this kind of dedication came one afternoon when Katseanes found inefficiencies in the team’s database. Salespeople were wasting time and it was clear the system needed organizing. Since the team did not have a specific person assigned to the database, Katseanes took it upon himself to work from 7:00 pm that night to 7:00 am to clean up the leads in the system. This not only helped them gain more sales, but gained admiration around the office for making everyone’s life easier.

Along with integrity and networking, work ethic represents part of the Baylor S3 W-I-N acronym instilled in students. Katseanes believes we reap what we sow and luck finds people who work hard. For young professionals, the best way to improve your career is to volunteer for anything and everything. This puts you ahead of the person next to you and gets you noticed by the right people.

“But, you have to be careful,” Katseanes says. “I see young professionals always looking to the next step so much that they can’t be content with the current. The grass isn’t always greener on the other side, so find a place where you can be happy.”

Vice President of Marketing, Communications & Strategic Planning FC Dallas
Kelly Weller

“He’s fair, creative, solution and result oriented,” said Kelly Weller, Vice President of Marketing, Communications & Strategic Planning with FC Dallas. “Everyone has a chance to succeed with him.  They are given all the tools, resources and time to perform their best to not only hit their individual goals, but to help achieve the overall objectives of the company.  He’s one of a kind in my book!”

Katseanes loves working with the S3 program because of the leadership the program offers to its students. At FC Dallas, Katseanes has developed a leadership development program that helps employees set written goals with measurable results and deadlines. Katseanes enjoys working with the the S3 professors and S3 graduates, because the emphasis is on preparing to enter a career and not just get a job.