Happy New Year! What’s New?

Happy New Year! What’s New?
by Kirk Wakefield – January 2014

We hope you like the new look of the site that allows us to feature the most recent articles on top and to randomly display some of the 110 articles written in 2013 by leaders in the sports sales industry. You can pull up any month’s articles from the Archive pulldown menu on the lower left or use the search function or navigation bar for topic or author searches.

Sales Industry Survey. Thanks to those who completed our 2013 sports sales industry survey! The NBA, among others, is helping us distribute league-wide. We look forward to sharing the overall results throughout the spring. The survey is still open if you or your organization would like to participate. Click here to take the S3 Sports Sales Industry Survey.

By the numbers.You helped us grow together in our inaugural year in 2013 to attract over 71,000 page views from over 10,000 unique visitors from 114 different countries. We began last January with only 75 of the Baylor S3 advisory board registered to receive S3 Report updates and one year later you have helped us grow to nearly 600 registered users. If you’re not yet registered, we’d like to know who you are–you can register here.[dropshadowbox align=”right” effect=”lifted-both” width=”350px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]

Top Attractions in 2013

Posts with most views in 2013.

  1. Three Steps to Creating an Effective Entry-Level Sales Contest  (August 2013)
  2. Which comes first: Happiness or success?  (June 2013)
  3. The Sales Commandments According to This Disciple (April 2013)
  4. No more cold calls: Three steps to making informed calls and increasing close rates (May 2013)
  5. Sales Training: How to Handle Objections (May 2013)

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Lead partners. This past year has also seen our corporate and team support grow for the Baylor S3 program and the S3 Report. These organizations are leaders who partner with us in the classroom offering dedicated projects for S3 students and also lead the way in financially supporting the educational process for students and the industry alike. We’re proud to include Academy Sports + Outdoors, AT&T, BAV Consulting, the Dallas Cowboys, Houston Texans, Phillips 66 and Schlotzsky’s in this group. If you are interested in supporting education with a gift to the S3 academic program which produces the S3 Report, you may do so here.

Contribute. The S3 Report is an open forum for exchange of ideas and best practices in sports sponsorship & sales. If you have ideas or interest in contributing content for the common good, please email here. The S3 Report offers you a way to give back to others by sharing what you’ve learned to be successful and to receive help from so many others who want the industry to grow. Maybe your article will be in the Top 5 in 2014!

The Sports Sponsorship & Sales (S3) 2013 Board Meetings in Pictures

The Sports Sponsorship & Sales (S3) 2013 Board Meetings in Pictures
by Kirk Wakefield – November 2013

[dropshadowbox align=”right” effect=”lifted-both” width=”150px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]Look for S3 State of the Sports Sales Industry Survey on December 1, 2013![/dropshadowbox]The 9th annual Sports Sponsorship & Sales 2013 board meeting was the largest to date. Look through the pictures below to find yourself (which is what so many seem to be trying to do these days) or someone else you know.

Awards

The 2013 Chevrolet S3 Awards for outstanding contributions to the S3 program and for exhibiting a WINning attitude were presented by Dave Nottoli (Regional Sales & Marketing Manager, General Motors) to:

  • S3 Alum: Drew Mitchell (Vice President, Corporate Partnerships, Texas Legends)
  • Corporate board member: Bill Moseley (Director, Marketing Communications, AT&T)
  • Team board member: Kris Katseanes (Vice President, Ticket Sales & Service, FC Dallas)
  • S3 Report Writer: Murray Cohn (Vice President, Team Ticket Sales, NBA)

[dropshadowbox align=”center” effect=”lifted-both” width=”450px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ] W = Work ethic  I = Integrity N = Networking relationships[/dropshadowbox]

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Panels

The board meeting featured Frank Miceli (SVP Spurs) as the keynote speaker, Bill Guertin leading a special training session for S3 students, and three outstanding panel discussions:

  • “Have phone sales gone the way of the Dinosaur?” Moderated by Kris Katseanes (FC Dallas) with panel members Rob Zuer (Rockets), PJ Keane (Astros), Jamie Weinstein (Magic), & Wade Graf (Rangers).
  • “Activation & Engagement: Effective organization & practices in a changing environment,” Moderated by Travis Dillon (The Marketing Arm) with panel members Matt Ward (Astros), Greg Grissom (Texans), George Killebrew (Mavericks), & Jeanne Garza (Spurs).
  • “The Do’s & Don’t of Successful Sales Careers,” Moderated by Murray Cohn (NBA), with panel members Brian Norman (76ers), Paige Farragut (Rangers), Nic Garcia (NBA), & Kris Katseanes (FC Dallas)

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Banquet & Meetings

With over 55 executives representing 44 organizations, Baylor S3 juniors (32) and seniors (22) built relationships and interviewed for internships and full time positions. Thanks to everyone for your support & participation. [slideshow_deploy id=’3388′]

List of Registered S3 Board Member Attendees

Last name First name Affiliation
Apgar Bryan Website Alive
Bell Jody RMC/Pizza Hut
Boyce Bill Texas Legends
Brand Matt Houston Astros
Brum Paige Circuit of the Americas
Burnett John Southwest Media Group
Busch Jeff Jack Morton Worldwide
Cheever Adam AEG Kings/Galaxy
Clark Joe San Antonio Spurs
Cohn Murray NBA
DePoy Lisa On The Border
Dillon Travis The Marketing Arm
Eldersveld Jeff Columbus BlueJackets
Farragut Paige Texas Rangers
Farragut Paige Texas Rangers
Fernandez Eric Media Link
Flynn Steve Chevrolet
Garcia Nick NBA
Garthe Cris Houston Rockets
Garza Jeanne San Antonio Spurs
George Brian IMG/Baylor University
Glenn Bill Breakthrough
Goren Bill Austin Toros
Graf Wade Texas Rangers
Grissom Greg Houston Texans
Guertin Bill 800 Pound Gorilla
Haynes Cody Houston Rockets
Heidtke Jon Fox Sports Net
Horn Leslie Dallas Stars
Hughes Tom NRG Energy
Jolesch Chase Baylor University
Katseanes Kris FC Dallas
Keene P.J. Houston Astros
Killebrew George Dallas Mavs
Kinsey David St. Louis Rams
Leva Joe New York Yankees
Lichty Chuck Orlando Magic
McKenzie Eric San Diego Padres
Metz Lynda Carrier RMC/Pizza Hut
Miceli Frank San Antonio Spurs
Mitchell Drew Texas Legends
Moseley Bill AT&T
Norman Brian Philadelphia 76ers
Nottoli Dave General Motors
Rivers Anne BAV Consulting
Robbins Mike New York Yankees
Sehgal Anita Academy Sports + Outdoors
Spicer Bill Dr Pepper/Snapple
Torres Frank San Antonio Spurs
Vogelaar Mike Daktronics Sports Marketing
Walker Tami Phillips 66
Weingartner Heidi Dallas Cowboys
Weinstein Jamie Orlando Magic
Wright Tommy Legends
Zuer Rob Houston Rockets

Did we miss you? Let us know!