by Dawn Turner – January 2013
Today (9:00 CST) we revealed a new look for American Airlines. I’m asking my fellow board members on the S3 Report and our readers to join me in celebrating this significant step forward in our journey to become a more modern, world class global airline worthy of the name American.
And, in anticipation of your questions: No, I didn’t design the new look. I was tasked with helping plan the launch of an iconic American brand that hasn’t been refreshed in 45 years (what an honor!). It is a significant milestone for the company, and one of those career-defining moments for me, so I hope you will join me in watching the unveiling today:
January 17, 2013: www.aa.com/newamerican
We’ve been hard at work building an exceptional travel experience with our customers at the center:
- adding hundreds of new planes – including the Boeing 777-300ER set to fly in a matter of weeks
- cutting edge technology, and
- more ways to keep our customers comfortable and connected throughout their travels.
Today’s announcement takes our transformation one step further.
I look forward to strengthening our valued partnership throughout this journey, and invite you to be among the first to see our new look. Many of you know I have recently been preoccupied with another project, and, well, this is it! I am very happy to be able to share this moment with you.
Just as Rome wasn’t built in a day, we understand the rollout of our new look will take time, but are excited to take this step forward with you today. For our business partners, we will reach out to you to help define a conversion plan including our new look in your communications and channels. Thank you for your continued partnership, and for putting your trust in American Airlines.