by Kirk Wakefield – November 2016 Meaningful Careers Begin With Meaningful Relationships We need meaningful relationships. Young employees thrive or dive on the strength of positive relationships in the workplace. Such important relationships should start well before college students graduate. We spend the bulk of adult life with people at work (see chart). According to…Continue Reading Why are internships so important for employers?
by Angelina Lawton – January 2015 The second screen in sports The ongoing conversation is how to integrate the second screen into the sports industry. More and more, fans spurn attending games to watch events from the comfort of their own homes. As teams and leagues seek to increase revenue, the time has come to fully…Continue Reading Why Stadium Connectivity Presents the Best Sponsorship Opportunity for Teams & Corporations
by Kirk Wakefield – August 2014 Back in the early 1990’s, I started out with my Baseball Almanac contacting major and minor league teams to conduct research. Being at Ole Miss during that time, just an hour south of Memphis, I made quick friends with every pro franchise that came through town–among them the Memphis Chicks,…Continue Reading Why the best teams and brands partner with academics
by Kevin Gwinner – July 2014 You probably rely on a variety of benefits when pitching a sponsorship opportunity to a prospect, including things like signage options, hospitality opportunities, media exposure, and activation potential. However, have you considered the value of how well your brand “fits” with the prospective partner? What does research tell us?…Continue Reading 7 Ways to Make Sponsorships Fit
by Dawn Turner – January 2013 Today (9:00 CST) we revealed a new look for American Airlines. I’m asking my fellow board members on the S3 Report and our readers to join me in celebrating this significant step forward in our journey to become a more modern, world class global airline worthy of the name…Continue Reading Breaking Dawn: Proud to be American