American Airlines – BaylorS3E

Six Brand Activation Ideas that Soar

Author By kirk_wakefield
Publication date July 4, 2014
Categories: 2014, Sell, Sponsorships
No Comments on Six Brand Activation Ideas that Soar

by Dawn Turner – July 2014 Over my years at American Airlines I was fortunate to be part of some great brand activation campaigns. The following is a list of my favorite sports and entertainment marketing activations and other moments in general (in no particular order), followed by how partnerships can adopt some of the…Continue Reading Six Brand Activation Ideas that Soar

Breaking Dawn: Proud to be American

Author By kirk_wakefield
Publication date January 17, 2013
Categories: S3, S3 Spotlight
No Comments on Breaking Dawn: Proud to be American

by Dawn Turner – January 2013 Today (9:00 CST) we revealed a new look for American Airlines. I’m asking my fellow board members on the S3 Report and our readers to join me in celebrating this significant step forward in our journey to become a more modern, world class global airline worthy of the name…Continue Reading Breaking Dawn: Proud to be American