Category: Sell

How to create a successful university season ticket holder retention program

by Bryce Killingsworth – September 2013 Connecting Fans What is customer service? Customer service is taking an ordinary situation and making it extraordinary. At Oklahoma State University, we implemented a newly developed retention program to build long-term relationships while providing supreme customer service. The retention program includes four representatives focused on (1) connecting with the…Continue Reading How to create a successful university season ticket holder retention program

Market (Sell) Like a Rock Star!

by Lynn Wittenburg – August 2013 I got this headline “Market Like a Rock Star” in an email after I read the book Radical Marketing. They were trying to sell me a book about the Grateful Dead. No sale, but it caught my attention. What if I really did market like a rock star? What would…Continue Reading Market (Sell) Like a Rock Star!

How’s your sense of sell? Defining your personal brand

by Brian George – July 2013 Much of your personal brand is on display via social media, as Ken Troupe shared with us in Establishing Your Personal Brand and What does your Twitter and LinkedIn say about your personal brand. Within the context of premium and corporate sales, let’s explore more what it means to establish…Continue Reading How’s your sense of sell? Defining your personal brand

What does it really mean to delight premium customers?

by Kirk Wakefield – July 2013 Sports franchises may draw some of the less-discerning masses with dollar hot dog night and all-you-can-ingest seating sections, but luxury seats and suite buyers expect intimate personalization.  You can’t get intimate with an advertised special or promotion night. As with any other relationship in life, intimacy doesn’t lend itself to…Continue Reading What does it really mean to delight premium customers?

Where is the next tech battlefield? Predicting the future of sponsors on the field

by Eric Fernandez – July 2013 Microsoft Surface on the sidelines In May, the NFL announced a ground breaking partnership with Microsoft that would bring interactive features to fans watching at home through the X-box One console (in-game Skyping, split screen to view game feeds with stats and fantasy updates, etc) and provide a significant…Continue Reading Where is the next tech battlefield? Predicting the future of sponsors on the field

How to build trust in relationship selling

by Dan Rockwell – July 2013 All successful relationships require trust Good salespeople build relationships because organizational success depends on it. If trust is something “they” do, you are the problem. Research shows three important consequences related to trust and performance. Overall business performance for organizations is higher when salespeople trust their managers.1  Individual sales performance is…Continue Reading How to build trust in relationship selling

Show me the money? The truth behind effective sales commission plans

by Jeff Tanner – July 2013 Are salespeople motivated just by the $ sign? Perhaps the greatest myth in sales is that salespeople are only in it for the money, especially when it comes to sponsorships and premium sales in sports. Our research regarding salesperson motivation showed money as the primary motivator for no more…Continue Reading Show me the money? The truth behind effective sales commission plans

3 basic questions you should ask premium seat buyers

by Kirk Wakefield – July 2013 Preparation is the key to selling efficiency Preparation is on anyone’s top 10 list of what makes successful salespeople. Successful preparation is based on asking the customer the right questions. Knowing the right questions is one thing. But knowing the right answers can lead to more sales and more…Continue Reading 3 basic questions you should ask premium seat buyers

Under Armour – The Underdog Story of Sports Merchandise

by Anne Rivers – June 2013 How to break into a mature market The giants of athletic gear (Nike, Adidas and Reebok) traditionally dominated the sports merchandising brand space through partnerships with sports franchises and collegiate athletics. In mature, lucrative industries like this, the question for others is always the same: How do you break into a market…Continue Reading Under Armour – The Underdog Story of Sports Merchandise