by Deven Nongbri – February 2014 And now a message from our kids: KISB = Keep It Simple Brands Even though the game itself was a one-sided romp , the marketing sideshow known as the Super Bowl Ads continue to be of interest both before and after the big game. And of course during the…Continue Reading Super Bowl Ads: A Kid’s Point of View
by Anne Rivers – February 2014 Why do brands line up to sponsor The Olympics & the Super Bowl? Below are five truths you might have suspected, but didn’t have the evidence or the details that explain why brands do what they do. 1. The Super Bowl and The Olympics are the two most powerful…Continue Reading Why Sponsors Flock to The Olympics and Super Bowl: 5 Things You Didn’t Know About Their Fans & Brands
by Neil Horowitz – February 2014 Before the days of social media, the frequency and avenues of touch points between brands and consumers, and teams and fans, were few and far between. Beyond media broadcasts and ads, team slogans printed, and in-venue experiences, the concept of building a brand and using it to develop fans…Continue Reading How Can Teams Use Social Media To Build Brand, Develop Fans & Tell Their Story?
by Deven Nongbri – January 2014 We’re all probably a bit tired about hearing of Richard Sherman and his outburst in the NFC Championship game. His seemingly angry rant rankled a lot of folks and stirred endless debate both online and offline. But let’s look at what he did. httpv://youtube.com/watch?v=K7n7PiwYKag Did he curse? No. Was…Continue Reading Richard Sherman, The Craziest Player at the Super Bowl?
by Rocky Harris – January 2014 The first 12 years of my career were spent working in professional sports and corporate America. I made the move to collegiate athletics two years ago because I was given an opportunity to work for my alma mater, Arizona State University. Before shifting over to collegiate athletics, I assumed…Continue Reading Six Differences Between Working in College versus Pro Sports (and why they may change)
by Kirk Wakefield – January 2014 The Digital Fan Engagement Conference to be held March 3-4, 2014, in Dallas (TX) looks promising. Q1 Productions, a leading organizer of research-based, education program content, shared some content with us from some of the leading presenters. These interviews are posted in full on the Q1 productions blog and…Continue Reading Why you should go to the Digital Sports Fan Engagement Conference
by Lynn Wittenburg – January 2014 I’m often asked how sales & marketing should work together and if they can. There always seems to be tension between the two in most sports organizations, even though fundamentally they should be integrated. Since I spent eight years selling tickets before crossing over into the world of marketing,…Continue Reading How can sales & marketing get along?
by Katie Morgan – September 2013 With insights from the Texas Rangers, Milwaukee Brewers, Oakland A’s, and San Diego Padres Whether you work with Microsoft Dynamics, Sales Force, or any other system, the key to maintaining a quality database system lies in the validity of data. Teams constantly struggle with data from different sources. For…Continue Reading Is your CRM team paying enough attention to data quality?
by Bryce Killingsworth – September 2013 Connecting Fans What is customer service? Customer service is taking an ordinary situation and making it extraordinary. At Oklahoma State University, we implemented a newly developed retention program to build long-term relationships while providing supreme customer service. The retention program includes four representatives focused on (1) connecting with the…Continue Reading How to create a successful university season ticket holder retention program
by Kirk Wakefield – August 2013 Brands highly prioritize social media engagement when partnering with sports properties. But who are these social media fans? Who are we reaching with the team’s social media? Earlier this year we sampled registered users from a professional franchise (N = 469). The chart below displays the results of a…Continue Reading How would you describe your social media fans to sponsors?