by Derek Blake – March 2015 Establish credibility Have you ever thought about marketing to the military to drive transactions with your brand and expand your customer base? We began with this idea at La Quinta Inns & Suites three years ago. We started creating a marketing plan, but fortunately decided to first gain some…Continue Reading How national brands can market to the military
by Katie Morgan – November 2014 Teams constantly research to find new data sources to enhance business. Data is the life blood of the organization. Data provides the ability to make key decisions based on factual information rather than projections based on personal experiences. Big Data Questions Some of the biggest questions teams face when…Continue Reading The Impact of Data Visualization in Sports
by John Dillon – November 2014 How do you win corporate partnerships? It’s no secret the world of marketing has become exponentially more complex over the last several years. Gone are the days of screaming your brand message through TV or radio, and expecting to hit exactly the target you wanted. As you look to take…Continue Reading Sponsorships: Win/Win Brand Partnerships
by Kelly Cheeseman – August 2014 Everywhere we turn these days we are constantly reminded about loyalty. Every business seems to have a rewards program or a loyalty program. Case in point, on a recent shopping trip to the mall I made transactions at four stores and bought lunch. Four out of the five stops…Continue Reading The Two Keys to Building a Successful Loyalty Program
by Kirk Wakefield – August 2014 Back in the early 1990’s, I started out with my Baseball Almanac contacting major and minor league teams to conduct research. Being at Ole Miss during that time, just an hour south of Memphis, I made quick friends with every pro franchise that came through town–among them the Memphis Chicks,…Continue Reading Why the best teams and brands partner with academics
by Mark Washo – April 2014 As NCAA programs continue to adopt more revenue-generating practices, activating an outbound ticket sales program appears simple. Hire entry level sports management grads, provide a desk, phone, and email address, pull past buyer lists and watch the ticket sales role in. While most understand ticket sales is more complex,…Continue Reading Outbound ticket sales: How to create a sales playbook to maximize sales
by Deven Nongbri – January 2014 We’re all probably a bit tired about hearing of Richard Sherman and his outburst in the NFC Championship game. His seemingly angry rant rankled a lot of folks and stirred endless debate both online and offline. But let’s look at what he did. httpv://youtube.com/watch?v=K7n7PiwYKag Did he curse? No. Was…Continue Reading Richard Sherman, The Craziest Player at the Super Bowl?
by Jeff Tanner – July 2013 Are salespeople motivated just by the $ sign? Perhaps the greatest myth in sales is that salespeople are only in it for the money, especially when it comes to sponsorships and premium sales in sports. Our research regarding salesperson motivation showed money as the primary motivator for no more…Continue Reading Show me the money? The truth behind effective sales commission plans
by Eric Kussin – June 2013 Corey Gaines, head coach of the WNBA’s Phoenix Mercury, runs a fantastic clinic each season for local coaches. A great college and pro player himself, Corey always talks about leaders he played for and the effect they had on him. One of Corey’s favorites is Pat Riley. With Riley, the devil…Continue Reading Empower your players
by Wayne Guymon – January 2013 How do sponsors stand out from one another? As advertisers’ marketing and branding objectives expand beyond simple metrics, properties must find new ways to deliver results. Selling strictly media buys or signage assets is no longer sufficient. By developing integrated partnerships, properties can help an advertiser’s messages stand out…Continue Reading The 3 Cs of Effective Media Partnerships