Category: 2013

Amplifying our VOICE: How Sprint Leverages ‘Unlimited’ Content and Why Teams Could Do It Even Better

by Phillip Grieco – June 2013 Couch vs. Run? Recently I was lounging on my couch after dinner, debating whether to make the effort to get to the gym or go outside for a run. You can imagine which one won that battle. So, I ended up tuning into NBC’s THE VOICE. I’ve seen it from time…Continue Reading Amplifying our VOICE: How Sprint Leverages ‘Unlimited’ Content and Why Teams Could Do It Even Better

Three ways to revitalize your franchise’s brand: Leadership Q&A with Kelly Roddy

by Travis Martin – June 2013 Kelly Roddy is President of Schlotzsky’s, a founding partner of the S3 Report. Leadership Challenge: Revitalizing the brand S3 Report: Since assuming leadership at Schlotzsky’s, what has been your greatest challenge as a leader? Kelly Roddy: After joining Schlotzsky’s in December 2007, it was clear the brand needed a…Continue Reading Three ways to revitalize your franchise’s brand: Leadership Q&A with Kelly Roddy

Social Media Strategy: Put your voice where the ears are

by Daniel Fleming – June 2013 “Put your voice where the ears are.” At least that’s the way Ohio University classmate and fellow S3 writer Ken Troupe puts it. Remove the name given to the internet-based communication platforms, social media, and look at what they actually are: FREE marketing outlets with the capability to reach…Continue Reading Social Media Strategy: Put your voice where the ears are

Which comes first: Happiness or success?

by Shawn Achor – June 2013 What is the connection between happiness and sales?  Most salespeople tell me it’s an easy question:  “When I’m selling then I’m happy.” How could so many salespeople possibly be wrong? Undeniably, we feel happier after a sale, but that common answer is actually holding down our happiness and lowering…Continue Reading Which comes first: Happiness or success?

Empower your players

by Eric Kussin – June 2013 Corey Gaines, head coach of the WNBA’s Phoenix Mercury, runs a fantastic clinic each season for local coaches. A great college and pro player himself, Corey always talks about leaders he played for and the effect they had on him. One of Corey’s favorites is Pat Riley. With Riley, the devil…Continue Reading Empower your players

What makes a great ballpark?

by Kirk Wakefield – May 2013 My favorite is AT&T Park. You don’t have to love baseball to love going there. And that really is the business issue: How do you build or maintain a park that attracts people who don’t really care about baseball? The Cubs aren’t spending $500 million in renovations because baseball…Continue Reading What makes a great ballpark?

Why aren’t sports teams building the most popular Pinterest boards?

by Kirk Wakefield – May 2013 Why your digital marketing manager should be all over Pinterest The majority of Pinterest users are women (about 2/3rds). What should this tell teams? A great way to reach women is through Pinterest. Last time I checked, women are an important audience for any sports team. The fact that…Continue Reading Why aren’t sports teams building the most popular Pinterest boards?

Sales Training: How to Handle Objections

by Sean Ream – May 2013 Handling Objections How often do you hear the proud statement from a sales representative, “I just had a great conversation, they are definitely going to buy.”  A natural response from the manager usually is, “What are his/her concerns?”   And then comes the answer you don’t want to hear.  “They…Continue Reading Sales Training: How to Handle Objections

I’ve got the golden ticket! Breaking down the anatomy of a ticket sales promotion

by Ken Troupe – May 2013 NO, not really.  The University of Minnesota Golden Gophers have the original Golden Ticket.  What we at the Phoenix Coyotes saw was an idea that worked for another team, so we developed a version that would work for us. It has always been my thought that to be good…Continue Reading I’ve got the golden ticket! Breaking down the anatomy of a ticket sales promotion

5 Ways to Keep Partnerships Fresh

by Dawn Turner – May 2013 Keeping it Fresh Signing a long-term deal can be compared to getting married. In the beginning the relationship and courtship are very exciting. Executing the agreement constitutes the end of a courtship process.  The first couple of years are the honeymoon phase. Then the focus switches to how to…Continue Reading 5 Ways to Keep Partnerships Fresh