by Kirk Wakefield – August 2013 Since AT&T and the Dallas Cowboys have been great supporters of the S3 program since its inception a decade ago, apparently DFW reporters figure I might have some insight into the financial deal between the two on the naming rights. Although I’ve been quoted as saying it’s in the $18-20…Continue Reading Why the new AT&T Stadium is win-win for everyone
by Eric Fernandez – July 2013 Microsoft Surface on the sidelines In May, the NFL announced a ground breaking partnership with Microsoft that would bring interactive features to fans watching at home through the X-box One console (in-game Skyping, split screen to view game feeds with stats and fantasy updates, etc) and provide a significant…Continue Reading Where is the next tech battlefield? Predicting the future of sponsors on the field
by Kirk Wakefield – July 2013 Preparation is the key to selling efficiency Preparation is on anyone’s top 10 list of what makes successful salespeople. Successful preparation is based on asking the customer the right questions. Knowing the right questions is one thing. But knowing the right answers can lead to more sales and more…Continue Reading 3 basic questions you should ask premium seat buyers
by Kirk Wakefield – June 2013 Thanks to you, the growth in readership and membership at the S3 Report has been exceptional. Let’s start with who we are and then how we’ve grown. Who are we? The S3 Report launched in January 2013 with a following of no more than 75 members of our S3…Continue Reading How did the S3 Report grow over 400% in 4 months?
by Deno Anagnost – April 2013 The secret to success with sales events is paying attention to detail and then follow-through, as we discussed in our first article. Now we get down to specifics of how we executed one of our sales events at the Tampa Bay Buccaneers. Who: We invited 150 of our top premium…Continue Reading Do you need a blueprint for executing sales events?
by Chris Faulkner – April 2013 As technology rapidly moves forward and clients become more savvy using social media and mobile technology, we need to adapt the way we conduct our ticketing business. Premium seating, in particular, deals with ample amounts of data from proposals from salespeople, accounts, data, contracts, and paperwork. With all of…Continue Reading Ticketing technology: How can we reduce barriers for renewals?
by Darryl Lehnus – March 2013 The AT&T Challenge: The Beginning The AT&T Challenge is the brainchild of Eric Fernandez (BU ’94), then Director of Corporate Partnerships for AT&T. Working in collaboration with Eric and AT&T’s partnership with the Dallas Mavericks, the Sports Sponsorship & Sales (S3) students developed sponsorship activation strategies in a team…Continue Reading The AT&T Challenge: Innovative teaching tool brings ideas to life for brands and teams
by Nick Schenck – March 2013 At the Houston Texans, we publish content on three times as many platforms as we did in 2010. Through Facebook, Twitter, Google+, Instagram, Foursquare and Pinterest, we collectively reach more than 1.4mm fans. We’re not alone in allocating resources toward social. McKinsey found that 39 percent of companies use social media…Continue Reading Social media in the NFL: Strategy and tools
by Kirk Wakefield – January 2013 Join the S3 Community to: Participate: Join the discussion on our LinkedIn group: Click here.[dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#F5F6CE” border_width=”1″ border_color=”#dddddd” ]Content Categories: Selling Sports: tickets, experiences, sponsorships, premium/VIP Leadership: Leadership Freak and guest columns S3 Spotlight on alumni and board members[/dropshadowbox] Access: All current month articles are available…Continue Reading Welcome to the Sports Sponsorship & Sales (S3) Report