Tag: NFL

How far will analytics take You? S3 majors meet with partners at StubHub, Giants, 49ers, Sharks, & Warriors to Find Out

by Brad Sherrill – September 2017 StubHub and Baylor S3 StubHub and Baylor S3 created a partnership to reward motivated, analytically-talented S3 students with an expenses paid trip to the Bay area. The inaugural S3 StubHub Analytics All-Stars group visited San Francisco for three days, gaining valuable interaction time with representatives from some of the Bay’s…Continue Reading How far will analytics take You? S3 majors meet with partners at StubHub, Giants, 49ers, Sharks, & Warriors to Find Out

Who went where: S3 Graduate & Internship Placement 2015

by Kirk Wakefield – June 2015 Careers in Sports The Baylor Sports Sponsorship & Sales (S3) program graduated 30 students in the 2015 class. Two, Erin O’Neill and Travis Roeder, opted to pursue law degrees at Tulane and Alabama, respectively. We congratulate them and the others in the 2015 class with this slide show highlighting their…Continue Reading Who went where: S3 Graduate & Internship Placement 2015

Eric Sudol’s 3 Lessons From a Career in Sports Sales

by Brooks Byers – April 2015 S3 Board Member Spotlight: Eric Sudol, Dallas Cowboys Eric Sudol, the Dallas Cowboys’ Senior Director of Corporate Partnership Sales & Service, has worked for the Cowboys organization for eight seasons. Mr. Sudol completed his undergraduate work at Cornell College, before earning joint masters degrees from Ohio University in Business Administration…Continue Reading Eric Sudol’s 3 Lessons From a Career in Sports Sales

Why the NFL is Lifting the Blackout Rule

by Eric Fernandez – March 2015 The NFL announced yesterday (3-23-15) that for 2015 they will lift the 30+ year blackout rule.  The blackout rule has been in effect to “protect” season ticket holders.  Teams that couldn’t technically sell out the game 72 hours before kick-off would have the game blacked out in their local…Continue Reading Why the NFL is Lifting the Blackout Rule

The 2014 S3 Board Meeting in Pictures

by Kirk Wakefield – December 2014 The meeting for the Sports Sponsorship & Sales (S3) Board was held November 11th & 12th in Waco at the new McLane Stadium on the campus of Baylor University. The only of its kind focused on selling sports, the S3 major is a selective program in the Hankamer School…Continue Reading The 2014 S3 Board Meeting in Pictures

What can teams learn from Manchester United? How to hang out with fans on Google+

by Alex Stewart – April 2014 Manchester United is a global brand Manchester United, along with Real Madrid and Barcelona, have the most fans outside their own country. They can count on fans in emerging markets, especially Asia and Africa. The Red Devils may be suffering on the pitch currently, with the tenure of David…Continue Reading What can teams learn from Manchester United? How to hang out with fans on Google+

Why Sponsors Flock to The Olympics and Super Bowl: 5 Things You Didn’t Know About Their Fans & Brands

by Anne Rivers – February 2014 Why do brands line up to sponsor The Olympics & the Super Bowl? Below are five truths you might have suspected, but didn’t have the evidence or the details that explain why brands do what they do. 1. The Super Bowl and The Olympics are the two most powerful…Continue Reading Why Sponsors Flock to The Olympics and Super Bowl: 5 Things You Didn’t Know About Their Fans & Brands

Richard Sherman, The Craziest Player at the Super Bowl?

by Deven Nongbri – January 2014 We’re all probably a bit tired about hearing of Richard Sherman and his outburst in the NFC Championship  game. His seemingly angry rant rankled a lot of folks and stirred endless debate both online and offline. But let’s look at what he did. httpv://youtube.com/watch?v=K7n7PiwYKag Did he curse?  No. Was…Continue Reading Richard Sherman, The Craziest Player at the Super Bowl?

How can properties support sponsorship rate cards?

by Kirk Wakefield – January 2014 Is sponsorship more about media or meaning? Why should brands pay for the rights to be an anchor sponsor of an NFL, MLB, or NASCAR property? Can these properties defend their rate cards that afford brands the rights to communicate with their fans via the property’s venue, television, radio,…Continue Reading How can properties support sponsorship rate cards?

Register with the S3 Report

[dropshadowbox align=”left” effect=”perspective-left” width=”250px” height=”150px” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ] Register here. [/dropshadowbox] Benefits of joining the S3 Report Receive immediate brief notices of new best practices articles written by sports marketing & sales executives when published. Participate in the annual state of the industry study (November) of sports executives, managers, and employees. Network with other…Continue Reading Register with the S3 Report