by Neil Horowitz – April 2014 The most eye-popping statistic shared at this year’s National Sports Forum (February 9-11, Dallas) came from Associate Athletic Director and Chief Marketing Officer at the University of South Carolina, Eric Nichols (@ericnichols): A $38,000 digital media budget realized $922,000 in track-able ticket sales. That number is astounding to be sure, but…Continue Reading Digital CRM is the New Ticket Sales
by Kelly Cheeseman – September 2013 When the NHL announced in May that they will be expanding their highly successful outdoor game concept showcased by their New Year’s day Winter Classic, many critics asked how much is too much? I’d like to think of it as stepping outside the box, since so much of what…Continue Reading How can leagues and teams build excitement? Step outside your box! Literally.
Bill Boyce has been a great friend and leader in the Baylor S3 community since the launch of the the Dallas Mavericks D-league team in Frisco. The Baylor S3 program selected Bill as one of our Chevrolet S3 Outstanding Board Members in 2012. We’re excited for him and certainly agree the League made an excellent selection! …Continue Reading Bill Boyce NBA D-League Executive of the Year
by Carson Heady – April 2013 Sales is a psychology; a profitable sport by which we engage clients, build relationships and seek the perfect balance for the holy sales trinity: customer, company and you. Without all of these entities in mind, the transaction and stability suffers. [dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]…Continue Reading The Sales Commandments According to This Disciple