by Lynda Carrier-Metz – December 2015 What is the first sponsorship question? The first question we ask as we develop each partnership with a sports team is: How can our involvement benefit our customers? The second question quickly follows: Will this partnership ultimately drive sales for our company? When I was in college (quite a…Continue Reading How sponsorships can add to the fan experience
by Chris Zeppenfeld – June 2013 How can CRM fail? Numerous studies estimate that somewhere around 50% of all CRM implementations ultimately fail. That’s scary. Why do CRM implementations fail? User adoption is usually at the top of the list of most of the articles on the subject. The recurring theme is reps and managers need…Continue Reading Sales training for CRM: The 3 sales rep types & how to reach them
by Carson Heady – April 2013 Sales is a psychology; a profitable sport by which we engage clients, build relationships and seek the perfect balance for the holy sales trinity: customer, company and you. Without all of these entities in mind, the transaction and stability suffers. [dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]…Continue Reading The Sales Commandments According to This Disciple
by Kirk Wakefield – April 2013 Why you should be blogging Your profile picture may be ridiciously good looking and you may already write good like Derek Zoolander. But why should you write anything for others to read? Because you have something to say–and if you work for a team you have a built in…Continue Reading Top 20 Tips for Blogging and Writing Good