by Chase Jolesch – August 2014 In the last five years, colleges have started outbound ticket sales centers modeled after professional sports. After spending nearly three and a half years working with the San Francisco 49ers and Legends Premium Sales, I received the opportunity to go back to my alma mater and start an outbound…Continue Reading Three things I’ve learned in starting a new collegiate ticket sales center
by Chris Zeppenfeld – June 2014 I get this call/voicemail at least once a week from other sports teams…it goes something like this: [dropshadowbox align=”center” effect=”lifted-both” width=”350px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]“Hey Zep! We’re looking for someone to manage our new CRM program. Do you know anyone who would be good for this CRM opening for my…Continue Reading 10 Things Newbies Need to Know About the Sports CRM World
by Neil Horowitz – April 2014 The most eye-popping statistic shared at this year’s National Sports Forum (February 9-11, Dallas) came from Associate Athletic Director and Chief Marketing Officer at the University of South Carolina, Eric Nichols (@ericnichols): A $38,000 digital media budget realized $922,000 in track-able ticket sales. That number is astounding to be sure, but…Continue Reading Digital CRM is the New Ticket Sales
by Damion Chatman – March 2014 Cover photo courtesy of aeonday….Continue Reading Data is the new oil
by Laura Cade – January 2014 Fans today demand access to a second screen experience to stay connected during the game, rather than just sit there and watch the entire event. So how can organizations respond to this trend with a changing viewing audience? They need some fresh legs: Young adults who bring an innovative, creative…Continue Reading What do college graduates have to offer the sports industry? Fresh Legs!
by Katie Morgan – September 2013 With insights from the Texas Rangers, Milwaukee Brewers, Oakland A’s, and San Diego Padres Whether you work with Microsoft Dynamics, Sales Force, or any other system, the key to maintaining a quality database system lies in the validity of data. Teams constantly struggle with data from different sources. For…Continue Reading Is your CRM team paying enough attention to data quality?
by Chris Zeppenfeld – June 2013 How can CRM fail? Numerous studies estimate that somewhere around 50% of all CRM implementations ultimately fail. That’s scary. Why do CRM implementations fail? User adoption is usually at the top of the list of most of the articles on the subject. The recurring theme is reps and managers need…Continue Reading Sales training for CRM: The 3 sales rep types & how to reach them
by Eric Kussin – June 2013 Corey Gaines, head coach of the WNBA’s Phoenix Mercury, runs a fantastic clinic each season for local coaches. A great college and pro player himself, Corey always talks about leaders he played for and the effect they had on him. One of Corey’s favorites is Pat Riley. With Riley, the devil…Continue Reading Empower your players
by Aaron LeValley – April 2013 There has always been the adage that professional sports teams are 5-10 years behind the ‘normal’ business world in terms of technology, business practices, and strategy. Are we starting to see the sports industry close that gap? After seeing some of the topics discussed at the 7th annual MIT…Continue Reading Evolution of analytics in sports: What’s next?