by Daniel Venegas – September 2015 Identifying At-Risk Accounts Many factors go into the buying decision whenever customers receive renewal invoices. Team performance, usage, cost, and value are just a few of the buzz words we hear every year. The issue is knowing which accounts will bring these up and how to identify them beforehand. Simplifying…Continue Reading Increase Season Ticket Renewals by Identifying At-Risk Accounts
by Alex Karp – September 2015 Three things will make CRM a great tool for your organization: consistency, ease of use, and documentation of activity. All of these are essential, particularly the last one, if management is going to be able to use CRM effectively. I wanted to share some best practices that I have…Continue Reading Illustrated CRM: How CRM Process Helps the Sales Process
by Michael Hurley – September 2015 Are you using your CRM system to project final renewal numbers? Are you able to identify accounts that might be harder to renew? The Way We Were In 2012, during my first renewal campaign with the Houston Astros working with then Director of Season Ticket Services, Alan Latkovic, our…Continue Reading CRM Made Easy: How to Track Account Renewals
by Andre Luck – September 2015 As an Inside Sales Manager I am often asked what the best salespeople do to be the best. Fortunately, I’ve had the opportunity to manage or mentor over 100 salespeople so far in my career. I have seen many times what the top performing salespeople have done to separate…Continue Reading 5 Characteristics of the Best Salespeople in Sports
by Lauren Ward – August 2015 Fan loyalty is at the forefront of every team’s objectives. Loyalty is defined as “having or showing complete and constant support of someone or something.” Teams build loyalty in many ways: social media, events, player appearances and, of course, winning. Season ticket holders are a prime example of fan loyalty. They…Continue Reading 5 Best Practices to Create Loyalty with Corporate Partners
by Jeff Tanner – July 2015 Loyalty programs have been around now for thirty years. The first were travel programs, created initially by Hal Brierly for companies like American Airlines and Hilton. After three decades, we’ve learned a few things about what works and what doesn’t. One of the things we’ve learned: You don’t need…Continue Reading 6 Creative Tips to Build Fan Loyalty
by Mike Dimitroff – July 2015 My sales philosophy: Better to go after the big fish than waste time fishing for minnows! Anyone can go to the local watering hole, cast a line, and catch small fish. But if LinkedIn is your fishing pole, businesses will be the big fish you are trying to catch. [dropshadowbox align=”center” effect=”lifted-both” width=”550px”…Continue Reading Utilizing LinkedIn for Business Prospecting
by Erin Quigg – June 2015 Redefining “Hustle” How do you measure a salesperson’s hustle? From an activity-based and CRM standpoint, is it the number of tracked phone calls, emails, and appointments in a week? What about LinkedIn InMail, Social Media, and text messaging? With the amount of different communication methods available now, does it…Continue Reading CRM & Sales: Redefining Hustle
by Jose Lozano – May 2015 It’s not news that traditional advertising reaches fewer people and fails to cut through the ever-increasing noise in our daily lives due to the fragmentation of the media ecosystem and, for those of us willing to admit it, an ever-shortening attention span. A silver lining for marketers is that…Continue Reading Sports Partnerships–not Sponsorships–Make the Investment Work for Your Brand
by Stephen Gray – May 2015 Many of the tips I’m about to share I received in the classrooms at Baylor as a student. Others I learned during my time at Spurs Sports and Entertainment. They helped me grow into management. I hope they help you with your career. Some may seem obvious; but sometimes the most…Continue Reading 10 tips to shape your ticket sales career