Category: Marketing

Help us help you: How to utilize your marketing team to grow sales

by Alexis Sidney – October 2015 Successful sales teams build strong relationships. Client relationships are important. Building strong relationships within the company and specifically with the marketing department is also important. Marketers support revenue generating goals by crafting a strong and memorable message, building an effective and integrated promotional plan, and reaching beyond the typical…Continue Reading Help us help you: How to utilize your marketing team to grow sales

Why the Super Bowl Ads Missed the Mark

by Kirk Wakefield – February 2015 Advertisers for Super Bowl 49, at least I’m pretty sure that’s the number we’re on, collectively set the mark for most depressing ads ever. Sure, Fiat, Doritos, Snickers and Supercell did their best to entertain. These are ads we wouldn’t mind seeing again. Others, however, must have been reading…Continue Reading Why the Super Bowl Ads Missed the Mark

Who owns your brand? (Hint: it’s not you)

by Don Roy – December 2014 John Stuart, former chairman of Quaker Oats, said “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – and I would fare better than you.” The really valuable asset  any…Continue Reading Who owns your brand? (Hint: it’s not you)

The Two Keys to Building a Successful Loyalty Program

by Kelly Cheeseman – August 2014 Everywhere we turn these days we are constantly reminded about loyalty. Every business seems to have a rewards program or a loyalty program. Case in point, on a recent shopping trip to the mall I made transactions at four stores and bought lunch. Four out of the five stops…Continue Reading The Two Keys to Building a Successful Loyalty Program

Outbound ticket sales: How to create a sales playbook to maximize sales

by Mark Washo – April 2014 As NCAA programs continue to adopt more revenue-generating practices, activating an outbound ticket sales program appears simple.  Hire entry level sports management grads, provide a desk, phone, and email address, pull past buyer lists and watch the ticket sales role in. While most understand ticket sales is more complex,…Continue Reading Outbound ticket sales: How to create a sales playbook to maximize sales

Digital CRM is the New Ticket Sales

by Neil Horowitz – April 2014 The most eye-popping statistic shared at this year’s National Sports Forum (February 9-11, Dallas) came from Associate Athletic Director and Chief Marketing Officer at the University of South Carolina, Eric Nichols (@ericnichols): A $38,000 digital media budget realized $922,000 in track-able ticket sales. That number is astounding to be sure, but…Continue Reading Digital CRM is the New Ticket Sales

#LoveJu: How Juventus & Jeep Partner to Target the Digital Fan

by Alex Stewart – March 2014 #LOVEJU Juventus, la Vecchia Signora of Italian football, may be one of the most established brands in Italy, but she recently showed the sort of innovative approach to earned media that many newer, more agile brands could only sit back and admire. Using a multi-platform approach to social media,…Continue Reading #LoveJu: How Juventus & Jeep Partner to Target the Digital Fan

Super Bowl Ads: Our Kids’ POV

by Kirk Wakefield – February 2014 With all the polls about which Super Bowl ad was the best, we all know the best ads keep it simple–simple enough a kid gets it. Why? Because we’re all kids at heart. Do these sound like your kids? Here are what some of our readers’ kids thought were…Continue Reading Super Bowl Ads: Our Kids’ POV

Super Bowl Ads: A Kid’s Point of View

by Deven Nongbri – February 2014 And now a message from our kids: KISB = Keep It Simple Brands Even though the game itself was a one-sided romp , the marketing sideshow known as the Super Bowl Ads continue to be of interest both before and after the big game. And of course during the…Continue Reading Super Bowl Ads: A Kid’s Point of View

Why Sponsors Flock to The Olympics and Super Bowl: 5 Things You Didn’t Know About Their Fans & Brands

by Anne Rivers – February 2014 Why do brands line up to sponsor The Olympics & the Super Bowl? Below are five truths you might have suspected, but didn’t have the evidence or the details that explain why brands do what they do. 1. The Super Bowl and The Olympics are the two most powerful…Continue Reading Why Sponsors Flock to The Olympics and Super Bowl: 5 Things You Didn’t Know About Their Fans & Brands