by Andre Luck – October 2014 Early in my sales career I knew I wanted to make an impact in young people’s lives, and I felt the best platform for me to do so was as a ticket sales manager. The transition from a successful salesperson to a successful sales manager is an exciting yet…Continue Reading How to successfully transition from sales to management
by Kirk Wakefield – October 2014 How do I get into sports? How do you get into sports? Once you get in, how do you succeed in sports? The short answer is: Demonstrate a strong work ethic, network and build relationships within sports, and exhibit integrity in all you do. The somewhat longer answer is…Continue Reading How to get a job in sports
by Shawn McGee – August 2014 “What do you want to be when you grow up?” That question crosses everyone’s mind at least once…if not countless times throughout our lives. It may seem a strange question to ask in an interview, but I ask it every time. We think we know what we want to…Continue Reading So you want a career in sports? Here are a few tips…
by Kirk Wakefield – August 2014 Back in the early 1990’s, I started out with my Baseball Almanac contacting major and minor league teams to conduct research. Being at Ole Miss during that time, just an hour south of Memphis, I made quick friends with every pro franchise that came through town–among them the Memphis Chicks,…Continue Reading Why the best teams and brands partner with academics
by Kevin Gwinner – July 2014 You probably rely on a variety of benefits when pitching a sponsorship opportunity to a prospect, including things like signage options, hospitality opportunities, media exposure, and activation potential. However, have you considered the value of how well your brand “fits” with the prospective partner? What does research tell us?…Continue Reading 7 Ways to Make Sponsorships Fit
by Matt Brand – June 2014 Whether you want to work in the Wide World of Sports Sponsorships, or really any competitive field of business, you’re going to face someone like me in the interview process. I always ask these three questions in the interview: What are you not good at? How do you plan…Continue Reading 3 Questions You Must Answer if You Want to Work in Sponsorships
by Chris Zeppenfeld – June 2014 I get this call/voicemail at least once a week from other sports teams…it goes something like this: [dropshadowbox align=”center” effect=”lifted-both” width=”350px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]“Hey Zep! We’re looking for someone to manage our new CRM program. Do you know anyone who would be good for this CRM opening for my…Continue Reading 10 Things Newbies Need to Know About the Sports CRM World
by Kirk Wakefield – May 2014 The State of the Sports Sales Industry Survey With your help responding to the S3 Sales Report survey in December (N = 328) and the help of the NBA & Murray Cohn in surveying inside sales and account reps in the NBA and WNBA (N = 391), we gained…Continue Reading Top 5 Things We Learned About Compensation, Salespeople and Their Managers
by Kirk Wakefield – May 2014 Post questions to the community This month we introduce the Sports Sponsorship & Sales (S3) forum where you can post questions to others in the community. We encourage you to ask others what works for them in the area of ticket sales, sponsorship sales & activation, sponsorship metrics, sales analytics,…Continue Reading Got a Question? A New Idea? Ask the Sports Sponsorship & Sales (S3) Forum!
by Hannah Bouziden – May 2014 Successful Leaders in the Wide World of Sports Business Women increasingly move up the corporate ladder across America, but have faced a greater challenge in the once male-dominant industry of professional sports. In a world where people like Donald Sterling have been operating, what is it like for females as…Continue Reading 3 Key Insights for Women in the Business of Sports