Category: Learn

Sport Business Analytics: A Review of Harrison & Bukstein’s Book

by Kirk Wakefield – January 2017 Business intelligence is old school. Business analytics is new school. Sport business analytics is finally going to school. In the past decade, interest grew beyond the 100 or so nerds at the first MIT Sports Analytics Conference to  sellout crowds (>3000 geeks and wannabes) today. At the same time, courses and programs have emerged…Continue Reading Sport Business Analytics: A Review of Harrison & Bukstein’s Book

Why are internships so important for employers?

by Kirk Wakefield – November 2016 Meaningful Careers Begin With Meaningful Relationships We need meaningful relationships. Young employees thrive or dive on the strength of positive relationships in the workplace. Such important relationships should start well before college students graduate. We spend the bulk of adult life with people at work (see chart). According to…Continue Reading Why are internships so important for employers?

How Academic & Professional Partnerships Work: Baylor S3 Pro Day

by Kirk Wakefield – November 2016 If we, will you? In 2003, the Baylor Sports Sponsorship & Sales (S3) program began the day we walked into the San Antonio Spurs offices and asked Russ Bookbinder, “If we did this, would you help?” Darryl Lehnus and I then set out to every other team in Texas…Continue Reading How Academic & Professional Partnerships Work: Baylor S3 Pro Day

The Online Ticket Buyer: By the Numbers

by Kirk Wakefield -October 2016 Nationwide Study of Recent Online Ticket Buyers Efficient and effective salespeople convert ticket buyers into season ticket holders and serve their needs. However, the secondary market is the primary market for many fans who do not differentiate between buying from StubHub, TicketMaster or the team’s website. What do these buyers look…Continue Reading The Online Ticket Buyer: By the Numbers

How a Team’s Values Can Shape Lives

by Joey Harvey – April 2016 HOW THE SPURS’ VALUES SHAPED MY CAREER LIFE Spurs Sports & Entertainment operates its business on a daily basis under the umbrella of three primary values: integrity, success, and caring. The aim is to make every decision while upholding each value. These three values have led to growth not only…Continue Reading How a Team’s Values Can Shape Lives

What’s new in S3 for 2016-17?

by Kirk Wakefield – April 2016 April 2016 Newsletter We have big plans for the 2016-17 academic year. Here’s some of what’s in store! Friday, November 4, 2016 S3 Senior Pro Day Texas BBQ on Thursday Night:  S3 Advisory Board members meet the students & network with managers the night before interviews. S3 Senior Interviews All-Day…Continue Reading What’s new in S3 for 2016-17?

Branding You in the Business of Sports

by Drew Mitchell – January 2016 Who are you? What separates you from everyone else in your business? How is your brand perceived by others? “Branding you” was the topic of our panel discussion held at the new Foster Campus for Business and Innovation at Baylor University. The audience consisted of students from the Sports Sponsorship &…Continue Reading Branding You in the Business of Sports

8 Tips to Getting Promoted in the Sports Industry

by Rocky Harris – October 2015 Managing expectations I get asked all the time what it takes to get promoted in the sports industry. Over the last 15 years the industry has encountered rapid growth, which has provided more professional opportunities and raised expectations for getting promoted faster. When I got my first full-time job…Continue Reading 8 Tips to Getting Promoted in the Sports Industry

2015 Baylor S3 Board Meeting in Pictures

by Kirk Wakefield – October 2015 The 2015 Sports Sponsorship & Sales (S3) Board Meeting was held October 20-21 along the banks of the Brazos in beautiful Waco, Texas. With over 80 executives and managers attending and over 40 managers interviewing S3 juniors and seniors for internships and positions, it marked the 12th year of…Continue Reading 2015 Baylor S3 Board Meeting in Pictures

You Got the Job in Sports; Now What?

by Justin Pipes – July 2015 You graduated from college. Networked with all the right people. Beat out thousands of other candidates. You landed a job in sports! Now what? With all of the articles out there about what to do to get a job in sports, I thought it would be helpful to share some…Continue Reading You Got the Job in Sports; Now What?