Why do parents, teachers, politicians, managers and salespeople continue bad practices? Four reasons and the ways we express them are: We do what was done to us and assume it was best practice. “Look at me, I turned out OK didn’t I?” We lack the depth and breadth of relevant education to recognize bad practices….Continue Reading How Sales Management in Pro Sports Can Catch Up to Corporate America
November Newsletter
by Will Evans – November 2018 S3 Alumni Spotlight Vishal Nagarajan (S3 2018), KORE Software, Junior Associate Tell us about your experience at Data Strategy Day? “S3’s Data Strategy Day was a great experience. For the students there, being exposed to the information the various speakers provided is invaluable and will go a long way…Continue Reading November Newsletter
Do MLB giveaways and special events influence attendance?
by Kirk Wakefield – October 2018 Forbes reported before the 2018 season started that clubs planned over 1800 special event promotions, including about 28 giveaways per team on average. The Cardinals (49), Dodgers (42), and Cubs (41) all topped 40 giveaways. The Marlins (11), Athletics (14), and Diamondbacks (15) were the least giving. If you’re…Continue Reading Do MLB giveaways and special events influence attendance?
The New S3 Report
We migrated the content from the www.baylors3.com website to Baylor University website for individual programs. You can find all of the content since we launched in 2012 on this site. Look for more to come, including S3 newsletters, spotlights and event information….Continue Reading The New S3 Report
S3 September-October Newsletter
by Ian Young – October 2018 S3 Alumni Spotlight Blake Pallansch (S3 2015), Phoenix Suns, New Business Team Manager How did S3 prepare you for a sales management position? “S3 did a great job of preparing me for a management role. I felt very knowledgeable about the structure of an organization and the amount of time and…Continue Reading S3 September-October Newsletter
Baylor S3 Shifts Gears
by Kirk Wakefield – July 2018 Change is good. We can say, “One day….” or “Day one….” Around here, everyday is Day One. What’s changing with Baylor S3? New S3 brand In 2018 we re-positioned as the Center for Sports Strategy & Sales (S3). Why? Because sponsorships is so 2006, when we graduated our first class…Continue Reading Baylor S3 Shifts Gears
Want a QUICKWAY for a great activation strategy?
by Itzayana Aguirre – February 2018 Sponsorship Shorts: QUICKWAY Wesley Abercrombie (S3, 2017), the General Manager for Partnership Sales at Southeastern Louisiana University Athletics, shared this creative partnership activation strategy: If the basketball team makes eight 3-point shots, everyone at the game wins a free slushie from our local convenience store partner, Quickway. We keep track…Continue Reading Want a QUICKWAY for a great activation strategy?
Do you have your P’s in order?
by Kirk Wakefield – January 2018 People. Purpose. Performance. (Pictures.) S3 2018 Board Meeting Paul Epstein challenged the room of executives, managers and students to truly put people first. With over a decade of managerial experience in pro sports, most recently as Director of Sales at the San Francisco 49ers, Paul shared how their sales organization…Continue Reading Do you have your P’s in order?