by Will Evans – November 2018
S3 Alumni Spotlight
Tell us about your experience at Data Strategy Day?
“S3’s Data Strategy Day was a great experience. For the students there, being exposed to the information the various speakers provided is invaluable and will go a long way to jump start their careers. For alumni and other business professionals in attendance, it was a great opportunity to reconnect, network, and learn how other areas of the industry are growing and advancing. Very much looking forward to next year’s Data Strategy Day!”
S3 UPCOMING EVENTS
|Premier Partner Day
|Brand Strategy Day
Data Strategy Day Speaker Highlights
Leslie Horn (S3 2012) – StoneTimberRiver and SSB
StoneTimberRiver, now a part of SSB, is a third party vendor for CRM solutions serving over 60 professional sports teams and entertainment events. Horn serves as the manager for Client Services. At Data Strategy Day, Horn spoke about the importance of proper training for using CRM at teams and organizations. She noted that the biggest problems she sees with teams are bad data and bad usage of data.
“CRM can be an amazing tool to increase the efficiency of your organization. However, you get out what you put in. If you have bad data, you are going to have bad results, no matter how good your salespeople are.”
FISH provides strategy and services to derive optimal results, and derive meaningful insights from events and conferences. Fish has worked with hundreds of events including the NBA and NHL All-Star Games and the 2018 College Football Playoff. Fan interaction at events begins with gaining data through app-signups and tablet registration. All data is tracked through the fan’s app, and gamified experiences engage fans and reward them for active participation. As Bills explains,
“The FISH Platform ensures that the entire event ecosystem is connected and measurable. This ensures fan engagement is tracked throughout the entire event footprint: understanding where they engage, what they collect, what they share, and how that behavior applies to a refined Unified Fan Profile.”
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