by Kirk Wakefield – November 2016 Meaningful Careers Begin With Meaningful Relationships We need meaningful relationships. Young employees thrive or dive on the strength of positive relationships in the workplace. Such important relationships should start well before college students graduate. We spend the bulk of adult life with people at work (see chart). According to…Continue Reading Why are internships so important for employers?
by Kirk Wakefield – November 2016 If we, will you? In 2003, the Baylor Sports Sponsorship & Sales (S3) program began the day we walked into the San Antonio Spurs offices and asked Russ Bookbinder, “If we did this, would you help?” Darryl Lehnus and I then set out to every other team in Texas…Continue Reading How Academic & Professional Partnerships Work: Baylor S3 Pro Day
by Kirk Wakefield – November 2016 Leave Emotion at the Door In a scene from the movie Ocean’s Eleven, Rusty (Brad Pitt) is teaching Hollywood actors how to play poker. During his lesson on “how to draw out the bluff,” he asks a player what the first lesson of poker is. The answer: “Leave emotion…Continue Reading 4 Keys to Effective Ticket Pricing
by Kirk Wakefield – November 2016 Note: In this re-release (first posted April 1, 2013), we congratulate Colin Faulkner, and the 2016 World Champion Chicago Cubs, for catching up to brother Chris Faulkner, whose Denver Broncos won the 2016 Super Bowl. S3 Board Member Spotlight Brothers. Friends. Sports. These three words bind Chris and Colin…Continue Reading How two brothers made it big in pro sports: Colin Faulkner, Chicago Cubs and Chris Faulkner, Denver Broncos
by Kirk Wakefield -October 2016 Nationwide Study of Recent Online Ticket Buyers Efficient and effective salespeople convert ticket buyers into season ticket holders and serve their needs. However, the secondary market is the primary market for many fans who do not differentiate between buying from StubHub, TicketMaster or the team’s website. What do these buyers look…Continue Reading The Online Ticket Buyer: By the Numbers
by Kirk Wakefield – June 2016 Juniper Research classifies ticketing as one of the primary commerce applications driving eCommerce, estimating over one-fourth of ticket purchases will go mobile in the U.S. by 2020, and over half of ticket purchases outside of the US and Europe to be mobile-based by 2020. Teams like the Portland Trail Blazers…Continue Reading Selling Experiences Online: Announcing the BAV-S3 4V® Brand Index
by Kirk Wakefield – April 2016 We have all been to sports conferences that focus on best practices at work. But, can we be the best at work while also being the best at home? The Daniel Summit focuses on leadership, personal and character development. We don’t have to choose between being the best at home…Continue Reading A Different Kind of Sports Conference
by Laural Logan-Fain – April 2016 Defining Culture Culture is defined as the customs, rituals, and values shared with the members of an organization. You can see it by watching the way people interact every day. Culture is ever evolving. Culture is not something you can necessarily control; but it is something about which you…Continue Reading How the San Antonio Spurs Grow Good People
by Joey Harvey – April 2016 HOW THE SPURS’ VALUES SHAPED MY CAREER LIFE Spurs Sports & Entertainment operates its business on a daily basis under the umbrella of three primary values: integrity, success, and caring. The aim is to make every decision while upholding each value. These three values have led to growth not only…Continue Reading How a Team’s Values Can Shape Lives
by Kirk Wakefield – April 2016 April 2016 Newsletter We have big plans for the 2016-17 academic year. Here’s some of what’s in store! Friday, November 4, 2016 S3 Senior Pro Day Texas BBQ on Thursday Night: S3 Advisory Board members meet the students & network with managers the night before interviews. S3 Senior Interviews All-Day…Continue Reading What’s new in S3 for 2016-17?