Year: 2014

Why Sponsors Flock to The Olympics and Super Bowl: 5 Things You Didn’t Know About Their Fans & Brands

by Anne Rivers – February 2014 Why do brands line up to sponsor The Olympics & the Super Bowl? Below are five truths you might have suspected, but didn’t have the evidence or the details that explain why brands do what they do. 1. The Super Bowl and The Olympics are the two most powerful…Continue Reading Why Sponsors Flock to The Olympics and Super Bowl: 5 Things You Didn’t Know About Their Fans & Brands

Who’s your Hottest Lead? How to Leverage Post-Sale Opportunities

by David Pierce – February 2014 Identifying highly qualified leads can be an arduous, time consuming process. As a result, it is important to maximize every opportunity with your hottest leads. Who is your hottest lead? Instead of looking to the CRM system or hoping for a better leads list, think of your hottest lead…Continue Reading Who’s your Hottest Lead? How to Leverage Post-Sale Opportunities

How Can Teams Use Social Media To Build Brand, Develop Fans & Tell Their Story?

by Neil Horowitz – February 2014 Before the days of social media, the frequency and avenues of touch points between brands and consumers, and teams and fans, were few and far between. Beyond media broadcasts and ads, team slogans printed, and in-venue experiences, the concept of building a brand and using it to develop fans…Continue Reading How Can Teams Use Social Media To Build Brand, Develop Fans & Tell Their Story?

S3 Spotlight: Bill Glenn Explains–How to Expand your Skill Set to Advance Your Career

by Justin Pipes – February 2014 Bill Glenn is President of The Breakout Group, a boutique consulting firm that creates sales and marketing strategies to challenge norms and produce breakout results for brands and sports/entertainment organizations. His thinking is built on a foundation of deep sales and marketing expertise and both an agency and client-side perspective…Continue Reading S3 Spotlight: Bill Glenn Explains–How to Expand your Skill Set to Advance Your Career

Richard Sherman, The Craziest Player at the Super Bowl?

by Deven Nongbri – January 2014 We’re all probably a bit tired about hearing of Richard Sherman and his outburst in the NFC Championship  game. His seemingly angry rant rankled a lot of folks and stirred endless debate both online and offline. But let’s look at what he did. httpv://youtube.com/watch?v=K7n7PiwYKag Did he curse?  No. Was…Continue Reading Richard Sherman, The Craziest Player at the Super Bowl?

The Three Power-People You Need on Your Team

by Dan Rockwell – January 2014 Editor’s Note: This post had over 1000 shares in the last 3 days on Dan’s website (http://leadershipfreak.wordpress.com/). The enemy of success is isolation. The higher you go the easier isolation becomes, but, it’s a devastating problem at all levels of leadership. Isolated leaders fear conspiracies and feel misunderstood. Worse…Continue Reading The Three Power-People You Need on Your Team

Six Differences Between Working in College versus Pro Sports (and why they may change)

by Rocky Harris – January 2014 The first 12 years of my career were spent working in professional sports and corporate America. I made the move to collegiate athletics two years ago because I was given an opportunity to work for my alma mater, Arizona State University. Before shifting over to collegiate athletics, I assumed…Continue Reading Six Differences Between Working in College versus Pro Sports (and why they may change)

Why you should go to the Digital Sports Fan Engagement Conference

by Kirk Wakefield – January 2014 The Digital Fan Engagement Conference to be held March 3-4, 2014, in Dallas (TX) looks promising. Q1 Productions, a leading organizer of research-based, education program content, shared some content with us from some of the leading presenters. These interviews are posted in full on the Q1 productions blog and…Continue Reading Why you should go to the Digital Sports Fan Engagement Conference

How can properties support sponsorship rate cards?

by Kirk Wakefield – January 2014 Is sponsorship more about media or meaning? Why should brands pay for the rights to be an anchor sponsor of an NFL, MLB, or NASCAR property? Can these properties defend their rate cards that afford brands the rights to communicate with their fans via the property’s venue, television, radio,…Continue Reading How can properties support sponsorship rate cards?

How can sales & marketing get along?

by Lynn Wittenburg – January 2014 I’m often asked how sales & marketing should work together and if they can. There always seems to be tension between the two in most sports organizations, even though fundamentally they should be integrated. Since I spent eight years selling tickets before crossing over into the world of marketing,…Continue Reading How can sales & marketing get along?