Year: 2014

What can teams learn from Manchester United? How to hang out with fans on Google+

by Alex Stewart – April 2014 Manchester United is a global brand Manchester United, along with Real Madrid and Barcelona, have the most fans outside their own country. They can count on fans in emerging markets, especially Asia and Africa. The Red Devils may be suffering on the pitch currently, with the tenure of David…Continue Reading What can teams learn from Manchester United? How to hang out with fans on Google+

Digital CRM is the New Ticket Sales

by Neil Horowitz – April 2014 The most eye-popping statistic shared at this year’s National Sports Forum (February 9-11, Dallas) came from Associate Athletic Director and Chief Marketing Officer at the University of South Carolina, Eric Nichols (@ericnichols): A $38,000 digital media budget realized $922,000 in track-able ticket sales. That number is astounding to be sure, but…Continue Reading Digital CRM is the New Ticket Sales

The 7 S’s of Effective Morning Sales Huddles

by Jon Bishop – March 2014 Successful sales managers know how to set the stage each day to prepare their sales team to meet their goals. That begins with the morning sales huddle.  Follow these seven essential steps and you’ll  get sales reps prepared for the day with the right mindset. Strategize Effective sales rep…Continue Reading The 7 S’s of Effective Morning Sales Huddles

Sales Managers: 6 Keys to Becoming a Great(er) Leader

by Dionna Widder – March 2014 To be great(er) leaders, we must first master the craft of management, work on building upon our skills and talent, and develop trusting relationships with our employees and your managers. The Great Blondin became famous for being the first person to walk across Niagara Falls on a tightrope. Not just once, but eight…Continue Reading Sales Managers: 6 Keys to Becoming a Great(er) Leader

#LoveJu: How Juventus & Jeep Partner to Target the Digital Fan

by Alex Stewart – March 2014 #LOVEJU Juventus, la Vecchia Signora of Italian football, may be one of the most established brands in Italy, but she recently showed the sort of innovative approach to earned media that many newer, more agile brands could only sit back and admire. Using a multi-platform approach to social media,…Continue Reading #LoveJu: How Juventus & Jeep Partner to Target the Digital Fan

Super Bowl Ads: Our Kids’ POV

by Kirk Wakefield – February 2014 With all the polls about which Super Bowl ad was the best, we all know the best ads keep it simple–simple enough a kid gets it. Why? Because we’re all kids at heart. Do these sound like your kids? Here are what some of our readers’ kids thought were…Continue Reading Super Bowl Ads: Our Kids’ POV

Super Bowl Ads: A Kid’s Point of View

by Deven Nongbri – February 2014 And now a message from our kids: KISB = Keep It Simple Brands Even though the game itself was a one-sided romp , the marketing sideshow known as the Super Bowl Ads continue to be of interest both before and after the big game. And of course during the…Continue Reading Super Bowl Ads: A Kid’s Point of View

New Kid on the Sponsorship Block

by Clark McCormack – February 2014 As George Killebrew has taught us, you’re always learning in this business, assuming you want to stay in this business. So, after breaking into sponsorship sales with the Dallas Mavericks, I began collecting helpful tips for those of us who are the new kids on the sponsorship block. #1….Continue Reading New Kid on the Sponsorship Block