by Chase Jolesch – August 2014 In the last five years, colleges have started outbound ticket sales centers modeled after professional sports. After spending nearly three and a half years working with the San Francisco 49ers and Legends Premium Sales, I received the opportunity to go back to my alma mater and start an outbound…Continue Reading Three things I’ve learned in starting a new collegiate ticket sales center
by Kelly Cheeseman – August 2014 Everywhere we turn these days we are constantly reminded about loyalty. Every business seems to have a rewards program or a loyalty program. Case in point, on a recent shopping trip to the mall I made transactions at four stores and bought lunch. Four out of the five stops…Continue Reading The Two Keys to Building a Successful Loyalty Program
by Shawn McGee – August 2014 “What do you want to be when you grow up?” That question crosses everyone’s mind at least once…if not countless times throughout our lives. It may seem a strange question to ask in an interview, but I ask it every time. We think we know what we want to…Continue Reading So you want a career in sports? Here are a few tips…
by Kirk Wakefield – August 2014 Back in the early 1990’s, I started out with my Baseball Almanac contacting major and minor league teams to conduct research. Being at Ole Miss during that time, just an hour south of Memphis, I made quick friends with every pro franchise that came through town–among them the Memphis Chicks,…Continue Reading Why the best teams and brands partner with academics