by Kirk Wakefield – May 2013 My favorite is AT&T Park. You don’t have to love baseball to love going there. And that really is the business issue: How do you build or maintain a park that attracts people who don’t really care about baseball? The Cubs aren’t spending $500 million in renovations because baseball…Continue Reading What makes a great ballpark?
by Kirk Wakefield – May 2013 Why your digital marketing manager should be all over Pinterest The majority of Pinterest users are women (about 2/3rds). What should this tell teams? A great way to reach women is through Pinterest. Last time I checked, women are an important audience for any sports team. The fact that…Continue Reading Why aren’t sports teams building the most popular Pinterest boards?
by Sean Ream – May 2013 Handling Objections How often do you hear the proud statement from a sales representative, “I just had a great conversation, they are definitely going to buy.” A natural response from the manager usually is, “What are his/her concerns?” And then comes the answer you don’t want to hear. “They…Continue Reading Sales Training: How to Handle Objections
by Ken Troupe – May 2013 NO, not really. The University of Minnesota Golden Gophers have the original Golden Ticket. What we at the Phoenix Coyotes saw was an idea that worked for another team, so we developed a version that would work for us. It has always been my thought that to be good…Continue Reading I’ve got the golden ticket! Breaking down the anatomy of a ticket sales promotion
by Dawn Turner – May 2013 Keeping it Fresh Signing a long-term deal can be compared to getting married. In the beginning the relationship and courtship are very exciting. Executing the agreement constitutes the end of a courtship process. The first couple of years are the honeymoon phase. Then the focus switches to how to…Continue Reading 5 Ways to Keep Partnerships Fresh
by Shane Hildreth – May 2013 Think back to your childhood. You’re playing with your friends in the front yard and a four letter word comes flying out of your mouth just as your mom walks outside. And just like that, you’re grounded. You knew you shouldn’t have said it, but it’s just a word…What’s…Continue Reading No…A Four Letter Word
by Lolly Daskal – May 2013 Imagine Imagine telling someone: “I’m going to be taking you on a long, dangerous, and difficult trip. There will be times you are likely to be very uncomfortable, and there may be terrible storms. I’m not going to tell you where we are going, why we are going, when…Continue Reading Just trust me
by Bryan Apgar – May 2013 Look at these “kids” these days; all they do is tweet, text, and Facebook each other and don’t get out and do anything together. Some even sit in the same room texting each other. Social media can help or hinder personal relationships. You might react to these “kids” like…Continue Reading How Will Teams Stay Personal In This Social Media Era?
by Flavil Hampsten – May 2013 You are sitting at your desk making sales calls. But now the computer is missing. A pile of 8 x 5 cards is stacked in front of you. Each card contains only a name, address and phone number. Sliding your hand into your pocket for your cell phone,…Continue Reading No more cold calls: Three steps to making informed calls and increasing close rates
by Drew Ribarchak – May 2013 In February 2008, Starbucks shut down all of its stores because of bad habits and inconsistency among their baristas. A sign on the front door that read, “We’re taking time to perfect our espresso. Great espresso requires practice. That’s why we’re dedicating ourselves to honoring our craft.” Implementing a strategic…Continue Reading Are you investing enough time into training? The 3 elements of good programs