by Kirk Wakefield – July 2013 Sports franchises may draw some of the less-discerning masses with dollar hot dog night and all-you-can-ingest seating sections, but luxury seats and suite buyers expect intimate personalization. You can’t get intimate with an advertised special or promotion night. As with any other relationship in life, intimacy doesn’t lend itself to…Continue Reading What does it really mean to delight premium customers?
by Kirk Wakefield – July 2013 Preparation is the key to selling efficiency Preparation is on anyone’s top 10 list of what makes successful salespeople. Successful preparation is based on asking the customer the right questions. Knowing the right questions is one thing. But knowing the right answers can lead to more sales and more…Continue Reading 3 basic questions you should ask premium seat buyers
by Deno Anagnost – April 2013 The secret to success with sales events is paying attention to detail and then follow-through, as we discussed in our first article. Now we get down to specifics of how we executed one of our sales events at the Tampa Bay Buccaneers. Who: We invited 150 of our top premium…Continue Reading Do you need a blueprint for executing sales events?
by Ben Milsom – March 2013 “Business is social. So my number one tip for impressing our recruiters is connect and interact with us on Facebook, LinkedIn, and Twitter” says Monika Fahlbusch, SVP of Global Employee Success at Salesforce.com. We have far more advanced tools than ever to find information about anyone. For the right price…Continue Reading How has social media changed consultative selling?