Tag: satisfaction

What does it really mean to delight premium customers?

by Kirk Wakefield – July 2013 Sports franchises may draw some of the less-discerning masses with dollar hot dog night and all-you-can-ingest seating sections, but luxury seats and suite buyers expect intimate personalization.  You can’t get intimate with an advertised special or promotion night. As with any other relationship in life, intimacy doesn’t lend itself to…Continue Reading What does it really mean to delight premium customers?

Dynamic parking? Who will be first?

by Kirk Wakefield – March 2013 Who started dynamic pricing anyway? Following deregulation in the early ’80s American Airlines initiated dynamic ticket pricing to deal with new low cost competitors. Extra points if anyone remembers People Express. People Express offered a simplified fare structure and was first to charge an extra fee for each checked…Continue Reading Dynamic parking? Who will be first?