Tag: NHL

How far will analytics take You? S3 majors meet with partners at StubHub, Giants, 49ers, Sharks, & Warriors to Find Out

by Brad Sherrill – September 2017 StubHub and Baylor S3 StubHub and Baylor S3 created a partnership to reward motivated, analytically-talented S3 students with an expenses paid trip to the Bay area. The inaugural S3 StubHub Analytics All-Stars group visited San Francisco for three days, gaining valuable interaction time with representatives from some of the Bay’s…Continue Reading How far will analytics take You? S3 majors meet with partners at StubHub, Giants, 49ers, Sharks, & Warriors to Find Out

Who went where: S3 Graduate & Internship Placement 2015

by Kirk Wakefield – June 2015 Careers in Sports The Baylor Sports Sponsorship & Sales (S3) program graduated 30 students in the 2015 class. Two, Erin O’Neill and Travis Roeder, opted to pursue law degrees at Tulane and Alabama, respectively. We congratulate them and the others in the 2015 class with this slide show highlighting their…Continue Reading Who went where: S3 Graduate & Internship Placement 2015

The Two Keys to Building a Successful Loyalty Program

by Kelly Cheeseman – August 2014 Everywhere we turn these days we are constantly reminded about loyalty. Every business seems to have a rewards program or a loyalty program. Case in point, on a recent shopping trip to the mall I made transactions at four stores and bought lunch. Four out of the five stops…Continue Reading The Two Keys to Building a Successful Loyalty Program

What can teams learn from Manchester United? How to hang out with fans on Google+

by Alex Stewart – April 2014 Manchester United is a global brand Manchester United, along with Real Madrid and Barcelona, have the most fans outside their own country. They can count on fans in emerging markets, especially Asia and Africa. The Red Devils may be suffering on the pitch currently, with the tenure of David…Continue Reading What can teams learn from Manchester United? How to hang out with fans on Google+

Why Sponsors Flock to The Olympics and Super Bowl: 5 Things You Didn’t Know About Their Fans & Brands

by Anne Rivers – February 2014 Why do brands line up to sponsor The Olympics & the Super Bowl? Below are five truths you might have suspected, but didn’t have the evidence or the details that explain why brands do what they do. 1. The Super Bowl and The Olympics are the two most powerful…Continue Reading Why Sponsors Flock to The Olympics and Super Bowl: 5 Things You Didn’t Know About Their Fans & Brands

Register with the S3 Report

[dropshadowbox align=”left” effect=”perspective-left” width=”250px” height=”150px” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ] Register here. [/dropshadowbox] Benefits of joining the S3 Report Receive immediate brief notices of new best practices articles written by sports marketing & sales executives when published. Participate in the annual state of the industry study (November) of sports executives, managers, and employees. Network with other…Continue Reading Register with the S3 Report

How can leagues and teams build excitement? Step outside your box! Literally.

by Kelly Cheeseman – September 2013 When the NHL announced in May that they will be expanding their highly successful outdoor game concept showcased by their New Year’s day Winter Classic, many critics asked how much is too much? I’d like to think of it as stepping outside the box, since so much of what…Continue Reading How can leagues and teams build excitement? Step outside your box! Literally.

I’ve got the golden ticket! Breaking down the anatomy of a ticket sales promotion

by Ken Troupe – May 2013 NO, not really.  The University of Minnesota Golden Gophers have the original Golden Ticket.  What we at the Phoenix Coyotes saw was an idea that worked for another team, so we developed a version that would work for us. It has always been my thought that to be good…Continue Reading I’ve got the golden ticket! Breaking down the anatomy of a ticket sales promotion

The AT&T Challenge: Innovative teaching tool brings ideas to life for brands and teams

by Darryl Lehnus – March 2013 The AT&T Challenge: The Beginning The AT&T Challenge is the brainchild of Eric Fernandez (BU ’94), then Director of Corporate Partnerships for AT&T. Working in collaboration with Eric and AT&T’s partnership with the Dallas Mavericks, the Sports Sponsorship & Sales (S3) students developed sponsorship activation strategies in a team…Continue Reading The AT&T Challenge: Innovative teaching tool brings ideas to life for brands and teams

S3 Board Member Spotlight: Kelly Cheeseman, AEG Worldwide

by Jerry Ruiz – February 2013 Congratulations to S3 Board Members in their new positions:  Kelly Cheeseman, Chief Operating Officer of AEG Worldwide, and Chris McGowan, President of the Portland Trailblazers. This is a story about the value of good mentors. Kelly Cheeseman started his career as the Manager of Marketing at Rancho Cucamonga Quakes before…Continue Reading S3 Board Member Spotlight: Kelly Cheeseman, AEG Worldwide