Microsoft – BaylorS3E

Sport Business Analytics: A Review of Harrison & Bukstein’s Book

Author By kirk_wakefield
Publication date January 14, 2017
Categories: 2017, CRM, Digital Strategy, Learn, Relate, Research, S3

by Kirk Wakefield – January 2017 Business intelligence is old school. Business analytics is new school. Sport business analytics is finally going to school. In the past decade, interest grew beyond the 100 or so nerds at the first MIT Sports Analytics Conference to sellout crowds (>3000 geeks and wannabes) today. At the same time, courses and programs have emerged…Continue Reading Sport Business Analytics: A Review of Harrison & Bukstein’s Book

Where is the next tech battlefield? Predicting the future of sponsors on the field

Author By kirk_wakefield
Publication date July 1, 2013
Categories: 2013, Digital Strategy, Relate, Sell, Social Media, Sponsorships
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by Eric Fernandez – July 2013 Microsoft Surface on the sidelines In May, the NFL announced a ground breaking partnership with Microsoft that would bring interactive features to fans watching at home through the X-box One console (in-game Skyping, split screen to view game feeds with stats and fantasy updates, etc) and provide a significant…Continue Reading Where is the next tech battlefield? Predicting the future of sponsors on the field