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Illustrated CRM: How CRM Process Helps the Sales Process

Author By kirk_wakefield
Publication date September 7, 2015
Categories: 2015, CRM, Relate, Sell, Tickets
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by Alex Karp – September 2015 Three things will make CRM a great tool for your organization: consistency, ease of use, and documentation of activity. All of these are essential, particularly the last one, if management is going to be able to use CRM effectively. I wanted to share some best practices that I have…Continue Reading Illustrated CRM: How CRM Process Helps the Sales Process

The 3 Cs of Effective Media Partnerships

Author By kirk_wakefield
Publication date January 11, 2013
Categories: Sell, Sponsorships
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by Wayne Guymon – January 2013 How do sponsors stand out from one another? As advertisers’ marketing and branding objectives expand beyond simple metrics, properties must find new ways to deliver results. Selling strictly media buys or signage assets is no longer sufficient. By developing integrated partnerships, properties can help an advertiser’s messages stand out…Continue Reading The 3 Cs of Effective Media Partnerships