by Mike Dimitroff – July 2015 My sales philosophy: Better to go after the big fish than waste time fishing for minnows! Anyone can go to the local watering hole, cast a line, and catch small fish. But if LinkedIn is your fishing pole, businesses will be the big fish you are trying to catch. [dropshadowbox align=”center” effect=”lifted-both” width=”550px”…Continue Reading Utilizing LinkedIn for Business Prospecting
by Alan Seymour – March 2015 The sports fan redefined? Are sports fans changing? Recent history and experience suggests they are, for two key reasons: The power of social media enables the fan experience to enhance the future prosperity of sports brands and properties against competing pursuits. The integration of social media with sporting events…Continue Reading Redefining the sports fan
by Kirk Wakefield – February 2015 Advertisers for Super Bowl 49, at least I’m pretty sure that’s the number we’re on, collectively set the mark for most depressing ads ever. Sure, Fiat, Doritos, Snickers and Supercell did their best to entertain. These are ads we wouldn’t mind seeing again. Others, however, must have been reading…Continue Reading Why the Super Bowl Ads Missed the Mark
by Kelly Cheeseman – August 2014 Everywhere we turn these days we are constantly reminded about loyalty. Every business seems to have a rewards program or a loyalty program. Case in point, on a recent shopping trip to the mall I made transactions at four stores and bought lunch. Four out of the five stops…Continue Reading The Two Keys to Building a Successful Loyalty Program
by Kirk Wakefield – May 2014 Post questions to the community This month we introduce the Sports Sponsorship & Sales (S3) forum where you can post questions to others in the community. We encourage you to ask others what works for them in the area of ticket sales, sponsorship sales & activation, sponsorship metrics, sales analytics,…Continue Reading Got a Question? A New Idea? Ask the Sports Sponsorship & Sales (S3) Forum!
by Alex Stewart – April 2014 Manchester United is a global brand Manchester United, along with Real Madrid and Barcelona, have the most fans outside their own country. They can count on fans in emerging markets, especially Asia and Africa. The Red Devils may be suffering on the pitch currently, with the tenure of David…Continue Reading What can teams learn from Manchester United? How to hang out with fans on Google+
by Neil Horowitz – April 2014 The most eye-popping statistic shared at this year’s National Sports Forum (February 9-11, Dallas) came from Associate Athletic Director and Chief Marketing Officer at the University of South Carolina, Eric Nichols (@ericnichols): A $38,000 digital media budget realized $922,000 in track-able ticket sales. That number is astounding to be sure, but…Continue Reading Digital CRM is the New Ticket Sales
by Alex Stewart – March 2014 #LOVEJU Juventus, la Vecchia Signora of Italian football, may be one of the most established brands in Italy, but she recently showed the sort of innovative approach to earned media that many newer, more agile brands could only sit back and admire. Using a multi-platform approach to social media,…Continue Reading #LoveJu: How Juventus & Jeep Partner to Target the Digital Fan
by Deven Nongbri – February 2014 And now a message from our kids: KISB = Keep It Simple Brands Even though the game itself was a one-sided romp , the marketing sideshow known as the Super Bowl Ads continue to be of interest both before and after the big game. And of course during the…Continue Reading Super Bowl Ads: A Kid’s Point of View
by Neil Horowitz – February 2014 Before the days of social media, the frequency and avenues of touch points between brands and consumers, and teams and fans, were few and far between. Beyond media broadcasts and ads, team slogans printed, and in-venue experiences, the concept of building a brand and using it to develop fans…Continue Reading How Can Teams Use Social Media To Build Brand, Develop Fans & Tell Their Story?