by Dawn Turner – July 2014 Over my years at American Airlines I was fortunate to be part of some great brand activation campaigns. The following is a list of my favorite sports and entertainment marketing activations and other moments in general (in no particular order), followed by how partnerships can adopt some of the…Continue Reading Six Brand Activation Ideas that Soar
by Matt Brand – June 2014 Whether you want to work in the Wide World of Sports Sponsorships, or really any competitive field of business, you’re going to face someone like me in the interview process. I always ask these three questions in the interview: What are you not good at? How do you plan…Continue Reading 3 Questions You Must Answer if You Want to Work in Sponsorships
by Flavil Hampsten – June 2014 Which matters more: Process or Talent? That’s an easy one. Process always trumps talent. Before you get upset and start defending how talented your staff is and that you couldn’t generate the numbers that you do without them, imagine how much more productive they would be if you gave…Continue Reading Sales Management: Why Process Trumps Talent
by Kirk Wakefield – May 2014 The State of the Sports Sales Industry Survey With your help responding to the S3 Sales Report survey in December (N = 328) and the help of the NBA & Murray Cohn in surveying inside sales and account reps in the NBA and WNBA (N = 391), we gained…Continue Reading Top 5 Things We Learned About Compensation, Salespeople and Their Managers
by Kirk Wakefield – May 2014 Post questions to the community This month we introduce the Sports Sponsorship & Sales (S3) forum where you can post questions to others in the community. We encourage you to ask others what works for them in the area of ticket sales, sponsorship sales & activation, sponsorship metrics, sales analytics,…Continue Reading Got a Question? A New Idea? Ask the Sports Sponsorship & Sales (S3) Forum!
by Kris Katseanes – May 2014 What happened to all the excitement? We all seek to hire highly competent, highly energized, hard-working individuals who invest everything they have in the effort of growing a career in sports. We strive to find individuals who have excelled in life, and are eager to translate that pattern of…Continue Reading The Six D’s of Destruction: How to Recognize and Avoid Sales Burnout
by Carson Heady – May 2014 How to sell: Put the ball in play Fundamental to any activity or sport is to put the ball in play. This necessitates action on the part of the participant(s) and begins with how and when we make contact. On the field, it is about formulating strategy, addressing the…Continue Reading Making Connections: Contact Puts the Ball in Play
by Bryce Killingsworth – May 2014 Collegiate ticket sales departments continue to expand. Some hired into these new sales positions have training in professional selling, while others may have worked their ways through college internships into the first open position that suits their aptitudes and attitudes. So, whether we are trained to sell or are…Continue Reading Selling Collegiate Sports: Happy Customers = Sales
by Drew Mitchell – April 2014 After spending more than 8 years in the “Minor Leagues” (4 with Daktronics Sports Marketing and 4 with the Texas Legends), I have learned you can never have a shortage of creative inventory and thinking. This is especially true in a competitive market space where you are up against…Continue Reading How to Create Sponsorship Inventory & Activation Out of Thin Air
by Mark Washo – April 2014 As NCAA programs continue to adopt more revenue-generating practices, activating an outbound ticket sales program appears simple. Hire entry level sports management grads, provide a desk, phone, and email address, pull past buyer lists and watch the ticket sales role in. While most understand ticket sales is more complex,…Continue Reading Outbound ticket sales: How to create a sales playbook to maximize sales