by Kirk Wakefield – January 2018 People. Purpose. Performance. (Pictures.) S3 2018 Board Meeting Paul Epstein challenged the room of executives, managers and students to truly put people first. With over a decade of managerial experience in pro sports, most recently as Director of Sales at the San Francisco 49ers, Paul shared how their sales organization…Continue Reading Do you have your P’s in order?
by Brad Sherrill – September 2017 StubHub and Baylor S3 StubHub and Baylor S3 created a partnership to reward motivated, analytically-talented S3 students with an expenses paid trip to the Bay area. The inaugural S3 StubHub Analytics All-Stars group visited San Francisco for three days, gaining valuable interaction time with representatives from some of the Bay’s…Continue Reading How far will analytics take You? S3 majors meet with partners at StubHub, Giants, 49ers, Sharks, & Warriors to Find Out
by Brad Sherrill – September 2017 What can we learn from the Spurs organization? The Spurs were the first organization contacted before the S3 program launched in 2004. We often say that the Spurs organization is “Baylor South,” because so many of the 250+ S3 graduates started careers in San Antonio. Nine members of Spurs Sports…Continue Reading Spurs Share Values & Insights with Baylor Sports Sponsorship & Sales (S3)
by Kirk Wakefield – January 2017 After arranging & supervising hundreds of sports internships for the last dozen or so years, Dr. Darryl Lehnus and I devised a system that works well for us. Ideally, partners provide the internship with the same objective of developing and evaluating talent in view of future employment there or…Continue Reading An Internship Model for Sports Sales, Marketing, CRM & Analytics
by Laural Logan-Fain – April 2016 Defining Culture Culture is defined as the customs, rituals, and values shared with the members of an organization. You can see it by watching the way people interact every day. Culture is ever evolving. Culture is not something you can necessarily control; but it is something about which you…Continue Reading How the San Antonio Spurs Grow Good People
by Joey Harvey – April 2016 HOW THE SPURS’ VALUES SHAPED MY CAREER LIFE Spurs Sports & Entertainment operates its business on a daily basis under the umbrella of three primary values: integrity, success, and caring. The aim is to make every decision while upholding each value. These three values have led to growth not only…Continue Reading How a Team’s Values Can Shape Lives
by Drew Mitchell – January 2016 Who are you? What separates you from everyone else in your business? How is your brand perceived by others? “Branding you” was the topic of our panel discussion held at the new Foster Campus for Business and Innovation at Baylor University. The audience consisted of students from the Sports Sponsorship &…Continue Reading Branding You in the Business of Sports
by Rocky Harris – October 2015 Managing expectations I get asked all the time what it takes to get promoted in the sports industry. Over the last 15 years the industry has encountered rapid growth, which has provided more professional opportunities and raised expectations for getting promoted faster. When I got my first full-time job…Continue Reading 8 Tips to Getting Promoted in the Sports Industry
by Justin Pipes – July 2015 You graduated from college. Networked with all the right people. Beat out thousands of other candidates. You landed a job in sports! Now what? With all of the articles out there about what to do to get a job in sports, I thought it would be helpful to share some…Continue Reading You Got the Job in Sports; Now What?
by Stephen Gray – May 2015 Many of the tips I’m about to share I received in the classrooms at Baylor as a student. Others I learned during my time at Spurs Sports and Entertainment. They helped me grow into management. I hope they help you with your career. Some may seem obvious; but sometimes the most…Continue Reading 10 tips to shape your ticket sales career