by Anne Rivers – June 2013 How to break into a mature market The giants of athletic gear (Nike, Adidas and Reebok) traditionally dominated the sports merchandising brand space through partnerships with sports franchises and collegiate athletics. In mature, lucrative industries like this, the question for others is always the same: How do you break into a market…Continue Reading Under Armour – The Underdog Story of Sports Merchandise
by Chris Zeppenfeld – June 2013 How can CRM fail? Numerous studies estimate that somewhere around 50% of all CRM implementations ultimately fail. That’s scary. Why do CRM implementations fail? User adoption is usually at the top of the list of most of the articles on the subject. The recurring theme is reps and managers need…Continue Reading Sales training for CRM: The 3 sales rep types & how to reach them
by Shawn Achor – June 2013 What is the connection between happiness and sales? Most salespeople tell me it’s an easy question: “When I’m selling then I’m happy.” How could so many salespeople possibly be wrong? Undeniably, we feel happier after a sale, but that common answer is actually holding down our happiness and lowering…Continue Reading Which comes first: Happiness or success?
by Kirk Wakefield – May 2013 My favorite is AT&T Park. You don’t have to love baseball to love going there. And that really is the business issue: How do you build or maintain a park that attracts people who don’t really care about baseball? The Cubs aren’t spending $500 million in renovations because baseball…Continue Reading What makes a great ballpark?
by Drew Ribarchak – May 2013 In February 2008, Starbucks shut down all of its stores because of bad habits and inconsistency among their baristas. A sign on the front door that read, “We’re taking time to perfect our espresso. Great espresso requires practice. That’s why we’re dedicating ourselves to honoring our craft.” Implementing a strategic…Continue Reading Are you investing enough time into training? The 3 elements of good programs
by Jeannette Salas – April 2013 Social Media, Networking, Common 1st Year Mistakes, and Tips for Success Social media shows up in the most unusual places Employers frequently search candidates on Facebook, Twitter, Google+, Linked In, and blogs to see what they find. Maybe they find a cute picture of your dog (Griffie, above). Or…Continue Reading Can social media make or break interview chances?
by Rob Zuer – April 2013 What is success? “True success comes to an individual by self satisfaction in knowing that you gave everything to become the very best you are capable of.” John Wooden Wooden’s definition of success is the simple answer to the question every single person asks in a first job in…Continue Reading How to get promoted in sports sales careers
by Anna Merritt – April 2013 What’s it take to be a Tourism Manager? During the annual Baylor S3 Board Meeting in her senior year, Haley Hosch was able to meet some of the representatives from the Orlando Magic. After a follow up meeting in Florida and graduation, she flew out to the Magic and…Continue Reading You don’t have to have Haley Hosch to lead a tourism department, but it sure helps
by Bob Hamer – March 2013 “We talkin’ about practice, man.” ~Allen Iverson, May 7, 2002, Allen Iverson, 37, was out of the NBA before the time he reached 34. Kobe Bryant (34) spends his off-season making 2000 shots a day. With a rebounder and one ball Kobe can make 500 shots an hour.1 Former…Continue Reading Practice? We talkin’ about practice?
by Kirk Wakefield – March 2013 First Ever Managers and executives from professional sports met for the inaugural Daniel Sport & Entertainment Leadership Summit the third weekend in February in San Diego. We plan to host this event each year to encourage each other to be leaders in our homes, at work, and in our spheres of…Continue Reading The Daniel Sport & Entertainment Leadership Summit