by Kris Katseanes – May 2014 What happened to all the excitement? We all seek to hire highly competent, highly energized, hard-working individuals who invest everything they have in the effort of growing a career in sports. We strive to find individuals who have excelled in life, and are eager to translate that pattern of…Continue Reading The Six D’s of Destruction: How to Recognize and Avoid Sales Burnout
by John Graydon Burnett – April 2014 Don’t show your hands Meet Willie. Willie lives in Roaring Creek, in the Cayo District of Belize. Willie is a parrot and Willie has a bad attitude when it comes to hands. Place your hands behind your back, and you can put your face right up to Willie’s…Continue Reading Why You Should Embrace Monday
by Rocky Harris – January 2014 The first 12 years of my career were spent working in professional sports and corporate America. I made the move to collegiate athletics two years ago because I was given an opportunity to work for my alma mater, Arizona State University. Before shifting over to collegiate athletics, I assumed…Continue Reading Six Differences Between Working in College versus Pro Sports (and why they may change)
by Kirk Wakefield – January 2014 Is sponsorship more about media or meaning? Why should brands pay for the rights to be an anchor sponsor of an NFL, MLB, or NASCAR property? Can these properties defend their rate cards that afford brands the rights to communicate with their fans via the property’s venue, television, radio,…Continue Reading How can properties support sponsorship rate cards?
by Laura Cade – January 2014 Fans today demand access to a second screen experience to stay connected during the game, rather than just sit there and watch the entire event. So how can organizations respond to this trend with a changing viewing audience? They need some fresh legs: Young adults who bring an innovative, creative…Continue Reading What do college graduates have to offer the sports industry? Fresh Legs!
by Frank Miceli – November 2013 Growing up in south Philly Growing up in Philadelphia a block away from the sports complex I always dreamed of someday working for the Philadelphia Flyers. As a 16-year old I was inspired by the story of Ed Snider after reading a magazine article about him and his business philosophy. I…Continue Reading Top 10 Ways to Inspire Others (and succeed in the business of sports)
by Kirk Wakefield – November 2013 How do you know the difference between a sales rep who’s going to make it and those who won’t? Research tell us that one way is to look at whether they’re learners or lookers. What do learners look like? Learners are the sales reps who focus on mastering new situations,…Continue Reading Learners or lookers: How to tell if sales reps will earn or burn!
by Matt Bowman – October 2013 Anyone in the sports business very long knows one may have to relocate to advance one’s career. While certainly not a requirement, top executives have made a few stops in different cities in different sports and with different organizations throughout their career. It can be an exciting but daunting…Continue Reading What to do when you’re the new boss
by Kirk Wakefield – October 2013 I’m guilty. What about you? When I read that headline posted by my friend J.W. Cannon, I realized one thing: When people contact me they don’t care how busy I am. They want to know I care. About them. About whatever it is that motivated them to contact me. What…Continue Reading “Please stop complaining about how busy you are”
[dropshadowbox align=”left” effect=”perspective-left” width=”250px” height=”150px” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ] Register here. [/dropshadowbox] Benefits of joining the S3 Report Receive immediate brief notices of new best practices articles written by sports marketing & sales executives when published. Participate in the annual state of the industry study (November) of sports executives, managers, and employees. Network with other…Continue Reading Register with the S3 Report