Category: Careers

10 Things Newbies Need to Know About the Sports CRM World

by Chris Zeppenfeld – June 2014 I get this call/voicemail at least once a week from other sports teams…it goes something like this: [dropshadowbox align=”center” effect=”lifted-both” width=”350px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]“Hey Zep! We’re looking for someone to manage our new CRM program. Do you know anyone who would be good for this CRM opening for my…Continue Reading 10 Things Newbies Need to Know About the Sports CRM World

Top 5 Things We Learned About Compensation, Salespeople and Their Managers

by Kirk Wakefield – May 2014 The State of the Sports Sales Industry Survey With your help responding to the S3 Sales Report survey in December (N = 328) and the help of the NBA & Murray Cohn in surveying inside sales and account reps in the NBA and WNBA (N = 391), we gained…Continue Reading Top 5 Things We Learned About Compensation, Salespeople and Their Managers

Got a Question? A New Idea? Ask the Sports Sponsorship & Sales (S3) Forum!

by Kirk Wakefield – May 2014 Post questions to the community This month we introduce the Sports Sponsorship & Sales (S3) forum where you can post questions to others in the community. We encourage you to ask others what works for them in the area of ticket sales, sponsorship sales & activation, sponsorship metrics, sales analytics,…Continue Reading Got a Question? A New Idea? Ask the Sports Sponsorship & Sales (S3) Forum!

3 Key Insights for Women in the Business of Sports

women in sports

by Hannah Bouziden – May 2014 Successful Leaders in the Wide World of Sports Business Women increasingly move up the corporate ladder across America, but have faced a greater challenge in the once male-dominant industry of professional sports. In a world where people like Donald Sterling have been operating, what is it like for females as…Continue Reading 3 Key Insights for Women in the Business of Sports

Six Differences Between Working in College versus Pro Sports (and why they may change)

by Rocky Harris – January 2014 The first 12 years of my career were spent working in professional sports and corporate America. I made the move to collegiate athletics two years ago because I was given an opportunity to work for my alma mater, Arizona State University. Before shifting over to collegiate athletics, I assumed…Continue Reading Six Differences Between Working in College versus Pro Sports (and why they may change)

What do college graduates have to offer the sports industry? Fresh Legs!

by Laura Cade – January 2014 Fans today demand access to a second screen experience to stay connected during the game, rather than just sit there and watch the entire event. So how can organizations respond to this trend with a changing viewing audience? They need some fresh legs: Young adults who bring an innovative, creative…Continue Reading What do college graduates have to offer the sports industry? Fresh Legs!

Top 10 Ways to Inspire Others (and succeed in the business of sports)

by Frank Miceli – November 2013 Growing up in south Philly Growing up in Philadelphia a block away from the sports complex I always dreamed of someday working for the Philadelphia Flyers. As a 16-year old I was inspired by the story of Ed Snider after reading a magazine article about him and his business philosophy.  I…Continue Reading Top 10 Ways to Inspire Others (and succeed in the business of sports)

What to do when you’re the new boss

by Matt Bowman – October 2013 Anyone in the sports business very long knows one may have to relocate to advance one’s career.  While certainly not a requirement, top executives have made a few stops in different cities in different sports and with different organizations throughout their career.  It can be an exciting but daunting…Continue Reading What to do when you’re the new boss

Register with the S3 Report

[dropshadowbox align=”left” effect=”perspective-left” width=”250px” height=”150px” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ] Register here. [/dropshadowbox] Benefits of joining the S3 Report Receive immediate brief notices of new best practices articles written by sports marketing & sales executives when published. Participate in the annual state of the industry study (November) of sports executives, managers, and employees. Network with other…Continue Reading Register with the S3 Report

S3 Back to School

by Kirk Wakefield – September 2013 Our Back-to-School September issue of the S3 Report includes two articles focused on selling NCAA sports: Bryce Killingsworth (Oklahoma State University) explains how and why their innovative STH retention program has been successful. Read more… Brian Erenrich and David Quill (both with Aspire at Georgia Tech) report on how…Continue Reading S3 Back to School