Year: 2017

Are Silicon Valley Teams as Data-Driven as You’d Expect?

by Brad Sherrill – October 2017 With Apple’s headquarters right down the street, you would expect the teams in Silicon Valley to be digitally-savvy and data-driven. We were not disappointed, as the teams from San Jose demonstrated how they employ business intelligence to generate revenue. Sharks Leadership Analytics-Driven Flavil Hampsten, Executive Vice President & Chief Marketing…Continue Reading Are Silicon Valley Teams as Data-Driven as You’d Expect?

How far will analytics take You? S3 majors meet with partners at StubHub, Giants, 49ers, Sharks, & Warriors to Find Out

by Brad Sherrill – September 2017 StubHub and Baylor S3 StubHub and Baylor S3 created a partnership to reward motivated, analytically-talented S3 students with an expenses paid trip to the Bay area. The inaugural S3 StubHub Analytics All-Stars group visited San Francisco for three days, gaining valuable interaction time with representatives from some of the Bay’s…Continue Reading How far will analytics take You? S3 majors meet with partners at StubHub, Giants, 49ers, Sharks, & Warriors to Find Out

Spurs Share Values & Insights with Baylor Sports Sponsorship & Sales (S3)

by Brad Sherrill – September 2017 What can we learn from the Spurs organization? The Spurs were the first organization contacted before the S3 program launched in 2004. We often say that the Spurs organization is “Baylor South,” because so many of the 250+ S3 graduates started careers in San Antonio. Nine members of Spurs Sports…Continue Reading Spurs Share Values & Insights with Baylor Sports Sponsorship & Sales (S3)

How to Sell Tickets to People Who Won’t Answer the Phone

*This post was written by Kirk Wakefield – June 2017 Do you answer a call from an unknown number? Neither does anyone else. Americans spend upwards of 4 hours a day on smartphones, but odds of answering an unidentified caller are about one in four. Millennials are even less likely to answer: Phone calls are seen…Continue Reading How to Sell Tickets to People Who Won’t Answer the Phone

Best Ticket Campaign Ideas

by Darryl Lehnus – June 2017 Kicking off the S3 StubHub Ticket Campaign Competition Learning best practices is one of the most valuable elements of the meetings, conventions, and seminars we all attend. To that end, with partnered with StubHub to launch the annual S3 StubHub Ticket Campaign Competition at the 2017 S3 Board Meetings…Continue Reading Best Ticket Campaign Ideas

Does Grit Lead to High Performance in Sales?

by Kirk Wakefield – June 2017 What is Grit? Angela Duckworth made an industry out of her own passion and perseverance toward a long-term goal–her definition of grit–and measuring it in others. Controlling for other factors (SAT scores, IQ, self-control, and the Big 5 personality traits), she and her colleague’s research[ref]Duckworth, Peterson, Matthews & Kelly…Continue Reading Does Grit Lead to High Performance in Sales?

Sports Sponsorship & Sales (S3) Newsletter: The Relaunch

by Kirk Wakefield – May 2017 S3 Newsletter May marked the relaunch of the S3 Newsletter–and the next issue could be starring you! Sign-up here to receive each issue via email, as well as to share news, such as: Moving: From one sports/entertainment related position to another Shaking: Promotions, Awards, or Other stupendous feats of possible…Continue Reading Sports Sponsorship & Sales (S3) Newsletter: The Relaunch

StubHub Ticket Insights: Changes in Who, How & When People Buy

by Kirk Wakefield – May 2017 In a league of its own StubHub sells a ticket at least once every second. Over 21 million unique highly qualified buyers visit StubHub every month. Last year (2016), StubHub sold over $4.2 billion in tickets. That total essentially places StubHub in a league by itself, comparable to the…Continue Reading StubHub Ticket Insights: Changes in Who, How & When People Buy

An Internship Model for Sports Sales, Marketing, CRM & Analytics

by Kirk Wakefield – January 2017 After arranging & supervising hundreds of sports internships for the last dozen or so years, Dr. Darryl Lehnus and I devised a system that works well for us. Ideally, partners provide the internship with the same objective of developing and evaluating talent in view of future employment there or…Continue Reading An Internship Model for Sports Sales, Marketing, CRM & Analytics

Sport Business Analytics: A Review of Harrison & Bukstein’s Book

by Kirk Wakefield – January 2017 Business intelligence is old school. Business analytics is new school. Sport business analytics is finally going to school. In the past decade, interest grew beyond the 100 or so nerds at the first MIT Sports Analytics Conference to  sellout crowds (>3000 geeks and wannabes) today. At the same time, courses and programs have emerged…Continue Reading Sport Business Analytics: A Review of Harrison & Bukstein’s Book